March 23, 2025
The Hard Line film explores the monumental effort behind creating Hardline, Sedona’s next iconic mountain bike trail. Carved beneath the towering Cathedral Rock, this trail was built by the USFS, community organizations, and dedicated volunteers—including Specialized Ambassador Lars Romig—who dig, scrape, and shape its path. True to its name, Hardline is both exposed and breathtaking, […]
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March 21, 2025
New Sweet Protection 2025 Full-Face Platform Released: Innovation, Style, and Impact Performance. Oslo, March 19, 2025 – Sweet Protection, the legendary Norwegian brand, is releasing a completely new range of MTB full-face helmets, which will be ridden by Emil Johansson and Vali Höll in the coming season. With a deep-rooted passion for crafting world-class protective […]
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