GU Energy Labs Announces New Electrolyte Brew

by Brian Mullin on June 19, 2014


GU Energy Labs Announces New Electrolyte Brew
New Flavors, Lighter Formulation

From our good friends at GU Energy Labs comes a reformulated Electrolyte Brew product, and comes in the flavors of Lemon Tea, Watermelon, Tastefully Nude and Blueberry Pomegranate (love the name Tastefully Nude). The
original Electrolyte Brew is tasty without being overly heavy, and it
worked wonders on long bike rides. I am looking forward to trying out
the new formula and flavors of the excellent Electrolyte Brew.


PRESS RELEASE
Berkeley, CA, June 19, 2014 — GU Energy Labs
today announced a new formulation for its Electrolyte Brew product,
adding new dynamic flavors and increasing the versatility of the drink
line to complement its family of endurance nutrition. The new,
lighter-flavored Brew serves as a counterpoint to one of GU’s other
drinks, Roctane Ultra Endurance Energy Drink, which has a higher
carbohydrate concentration and additional amino acids.

The new
flavors include caffeinated Lemon Tea, Watermelon, Tastefully Nude and
Blueberry Pomegranate, which will have two times the regular sodium
content of the others.

“Our new Brew formulation serves many
purposes,” notes GU Energy Vice President of Innovation and Development,
Magdalena Boulet. “It has a lighter taste profile, while offering a
greater versatility for athletes. They can use it solely for short
workouts or in conjunction with a gel or Chomps for longer workouts that
need additional fuel.”

The new formulation will have 70
calories and 19 grams of carbohydrates per serving, with 250mg of sodium
and 30mg of potassium in all but the Blueberry Pomegranate, which will
have 500mg of sodium. The carbohydrate source combines complex
carbohydrates (in the form of maltodextrin, a glucose polymer) with
simple carbs (as fructose) in a 50-50 balance, making the hypotonic Brew
easily digested while still providing lasting energy.

“One of
the common issues athletes face is flavor fatigue,” said Boulet. “Which
is why we’re especially proud of Tastefully Nude. It has a neutral
taste and mouth-feel, which imparts subtle flavoring without giving rise
to taste fatigue from an overly sweet formulation. Tastefully Nude also
complements numerous flavor combinations with our energy gels and
chews.”

The new Brew will be available in portable 19-gram
sticks packs as well as a travel friendly canister offering 24 servings.
Each serving contains only 10 grams of sugars, no proteins or fat, and
no artificial food dyes. MSRP is expected to be $1.50 per stick and $20
per canister.
The full family of new GU Brew flavors are:

  • Lemon Lime
  • Orange
  • Lemon Tea (20 mg caffeine)
  • Blueberry Pomegranate (with 2x sodium)
  • Watermelon
  • Tastefully Nude

About GU Energy Labs

GU
Energy Gel, the original energy gel, was developed in 1993 in Berkeley,
California. To this day, GU remains the market share leader by a margin
of more than two to one, and is still the premium gel available to
endurance athletes. GU, Roctane, Chomps and Brew are designed to provide
athletes with scientifically-based, performance-tested nutrition. For
more information about GU, log onto www.GUenergy.com.

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