JAMBAR Making Waves With New Tropical Trio Flavor and Signing of Pro Surfer Tia Blanco

by Brian Mullin on April 1, 2024

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Organic Energy Bar Maker Also Announces Three-Flavor Vegan Box

Organic energy bar maker JAMBAR announced the launch of Tropical Trio – a new vegan flavor featuring a bright and breezy blend of banana, pineapple, and coconut. In addition to this ensemble of island fruits, the latest bar contains gluten-free ancient grains, walnut butter, and 10 grams of plant-based protein. JAMBAR also revealed the signing of pro surfer, mother, and plant-based athlete Tia Blanco and the launch of a 12-bar vegan box that will include Tropical Trio, Jammin’ Jazzleberry, and Musical Mango.

The new flavor was formulated by JAMBAR founder Jennifer Maxwell, a food scientist and co-founder of the original PowerBar. Designed to take taste buds on an island escape, Tropical Trio features comforting notes of banana that meet the exotic with hints of coconut and pineapple.

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Tia Blanco is a professional surfer from Southern California. In 2015 and 2016, she was the gold medalist at the International Surfing Association Women’s World Surfing Championship. She also won ABC’s The Ultimate Surfer competition in 2021 and is an accomplished yogi, painter, and entrepreneur.

The newest member of Team JAMBAR, Blanco joins top-tier athletes, including Olympic Gold Medalist Jonny Moseley, professional running power couple Joe Klecker and Sage Hurta-Klecker, Stroller Mile World Record Holder Neely Spence Gracey, pro cyclist and Gravel Hall of Famer Ali Tetrick, and professional skier and biker Ryan McElmon.

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Original flavors

Tropical Trio is JAMBAR’s fifth flavor and its first new flavor since the company launched in late 2021. In addition to the three vegan fruit flavors, JAMBAR offers two bars containing whey protein – Chocolate Cha Cha and Malt Nut Melody. All five flavors are crafted in a dedicated, state-of-the-art production facility in San Rafael, California.

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12 Bar Box – Vegan Variety Pack

The company also announced the availability of a new 12-bar box featuring four bars each of JAMBAR’s three vegan options – Tropical Trio, Jammin’ Jazzleberry, and Musical Mango. Every vegan bar contains 10 grams of high-quality sunflower protein and is sweetened using only organic maple syrup and natural sugars found in fruit.

The new vegan box can be purchased online at www.jambar.com and via Amazon Prime. It will be rolling out to retail locations this spring.

“Our vegan flavors pack a serious nutritional punch without sacrificing taste,” said Maxwell. With the new vegan box, people focused on a plant-based diet can enjoy variety while staying true to their clean-eating lifestyle.”

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About JAMBAR

In late 2021, Jennifer Maxwell founded JAMBAR to help people feel good about the ingredients they put in their bodies and the positive impact they can have on their local communities. Made from only premium organic ingredients, the bars feature ancient grains, authentic natural sweeteners, and high-quality proteins. The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. JAMBARs are available at jambar.com, via Amazon Prime, and at select grocery and sports specialty stores, including Erewhon, Safeway (NorCal Division), Raley’s Supermarkets, Mother’s Market & Kitchen, Gelson’s Markets, Earth Fare, The Fresh Market, Good Earth Natural Foods, Mollie Stone’s Markets, Nugget Market and select Fleet Feet and other running store locations. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.

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