KOO Eyewear x BORA – hansgrohe Partnership; Now with Red Bull

by Brian Mullin on July 10, 2024

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Summer is here, and all eyes are on the professional German cycling team Red Bull—BORA—Hansgrohe.

Yes, you read correctly. Red Bull has officially partnered with world-renowned cycling team BORA – hansgrohe!

With a new name, eye-catching outfits, and custom performance eyewear from KOO Eyewear, the team is ready for the journey ahead. It is working to strengthen the world team by bringing in the best cyclists, developing future Grand Tour stars, fostering connections with world-class brands, and achieving big goals heading into championship season and beyond. It’s a new era.

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Top – Alibi, Bottom – Demos, Spectr0

To celebrate the new achievement, team sponsor KOO Eyewear has refreshed its BORA—hansgrohe line with new colors specifically for the Red Bull—BORA—Hansgrohe team in the Spectro, Demos, and Alibi models. These are optimal performance eyewear for road and gravel cyclists looking to conquer the road ahead and achieve greatness.

Choose your favorite model on the KOO Eyewear website and embrace the journey.

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