Premium Italian eyewear brand KOO Eyewear announced the official launch of its newest cycling-centric sunglasses, equipped with maximum ventilation: the HYPE collection.
The HYPE collection joins KOO’s current lineup of bicycling eyewear and boasts features, making it the brand’s most innovative sunglass launch to date.
Mainly intended for road cycling, HYPE was uniquely crafted with ample venting ports on either side of the frames and one in the center of the glasses. This unique center ventilation placement promises consistent airflow to prevent fogging, making them suitable for even the highest intensity. Design elements such as a squared shape and dual-lens appearance lend a sporty and eccentric appeal to the fashion-forward cyclist.
“HYPE signifies a new era of cycling accessories for KOO Eyewear,” shared marketing director Simona Tironi. “The design of these sunglasses is unlike anything we have done before, but the innovations of these highly ventilated, highly fashionable frames were made with the unique, dynamic athletes who sport KOO in mind.”
Although HYPE features a modern design aspect, the essential features of sports eyewear are maintained in these sunglasses through advanced performance-oriented ergonomics, a wide field of vision, and wraparound temples for maximum stability. The polycarbonate toric lens by Zeiss used to create HYPE utilizes a double-curvature shape for exceptional visual comfort. At the same time, an eco-friendly frame made from 45% bio-based polymer materials makes sunglasses that consumers can proudly wear.
As needed, these frames are also compatible with KOO Eyewear’s Optical Clip for prescription lens application. The range of technical features ensures that HYPE is suitable for even the most advanced riders, including the KOO-sponsored team, Red Bull – BORA – hansgrohe, who debuted this model earlier this year at the Il Lombardia.
The HYPE collection includes nine different colorways, each uniquely blending fashion elements with high-performance functionality. HYPE models retail for $215.
A limited release of HYPE is currently available via kooworld.cc/us/en/, and the collection will become widely available for purchase in January 2025.
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