Author: Brian Mullin

  • The Nukeproof Digger Gravel Bike Video: Unnecessary but Awesome

    The Nukeproof Digger: Unnecessary But Awesome! Some of the best things in life are unnecessary…but totally awesome. Scalp massages? Check. Whipped cream in hot chocolate? Check. The Nukeproof Digger? Check. Gravel bikes blur the lines between alt-road, old-school mountain bike, and supreme shred machines, but we like to think of them as just another awesome…

  • GoPro Introduces the HERO12 Black

    Introducing the new GoPro HERO12 Black The GoPro HERO12 Black offers best-in-class image quality, even better HyperSmooth video stabilization and a huge boost in battery performance come together in the world’s most versatile camera. It takes 5.3K video and adds HDR (High Dynamic Range) for even more detail. Tough and lightweight, it’s ready for anything…

  • 4Patriots Launches Industry’s Most Comprehensive Emergency Car Kit

    4Patriots All-in-One Emergency Car Kit is the first car kit to combine food, water, portable power,  roadside assistance and first aid supplies 4Patriots® is offering peace of mind to Americans concerned at the prospect of being stranded in their cars during severe weather or other emergencies. Months after record winter storms trapped thousands of motorists…

  • Rx sunglasses from Tifosi Optics

    Affordable Rx sunglasses from Tifosi Optics (starting at $99) Celebrating 20 years as a leader in sports and active lifestyle optics, Tifosi is one of the few eyewear brands that offers custom Rx glasses DTC. Starting at just $99, Tifosi’s prescription sun and sport glasses are available in a variety of frames with the option…

  • ERGON Launches SR Triathlon Saddle

    ERGON Launches SR Triathlon Saddle under Jan Frodeno at Ironman World Champs ERGON, the global leader in bicycle ergonomics, is proud to announce its first triathlon-specific saddle, the SR Triathlon Men. Designed over two years in collaboration with multi-time World Champion Jan Frodeno, the SR Triathlon is highly optimized to allow riders to comfortably generate…

  • Labor Day Sales – Xero Shoes, Pearl iZUMi, and Ibex

    Xero Scrambler Low Ultralight Hiking and Trail Running Shoe With Michelin Fiberlite Sole The Xero Scrambler Low is a light, rugged, and comfortable technical trail shoe ideal for short and long hiking days. It features a Michelin Fiber Lite sole with a layer of Xero’s TrailFoam, offering comfort, flexibility, protection, and grip on any terrain.…

  • GU Energy Limited Edition Pumpkin Spice Energy Gel

    In a few short weeks, the leaves will begin to turn, the air will get crisp, and we can all indulge in the cornucopia of fall. And nothing says Autumn more than Pumpkin Spice, which is why GU Energy Labs is releasing an all-new limited edition Pumpkin Spice gel flavor. Pumpkin Spice Energy Gel features…

  • Velocio Introduces Their Off Road Equipment

    The demand for mountain biking apparel has never been higher. Mixing terrain and style. Marrying movement and function. At no time in the sport’s history have riders been doing more, riding bigger, pushing limits. Riding apparel demands a similar evolution. Since the outset, they’ve designed their apparel as an outdoor industry brand: uncompromising fabrics, athletic…

  • MADE Bike Show Becomes the Largest Handmade Event In North America

    Inaugural Year Celebrates Cycling Community and Handcrafted Excellence The inaugural MADE Bicycle Show, a celebration of handmade bicycle craftsmanship and community engagement, unfolded with resounding success in Portland, Oregon, this past August 24th through 27th. As the gates closed, MADE was recognized as the largest-ever handmade bicycle event in the United States. Drawing people from…

  • Mightylicious Gluten-Free Cookies

    Introducing Mightylicious Cookies—artisanal, allergen-friendly treats that never sacrifice taste or texture Think gluten-free means flavor-free? Think again. There’s a new cookie in town, and it’s taking the snack world by storm. Say hello to Mightylicious, the hand-crafted cookie that truly has it all: amazing flavor, perfect texture, clean ingredients—everything you want in a cookie except…

  • Pactimo partners with local Maui artist to design 37.5 relief jersey

    Pactimo is partnering with local Maui artist Welzie to create a limited edition design of their 37.5 Summit Aero Mesh Jersey; $60 from every jersey will be donated to relief in Maui. Donated proceeds will be split between the Maui Strong Fund by the Hawai’i Communication Foundation and two local bike shops destroyed in the fire: the Maui Sunriders Bike Shop and West…

  • Xero Shoes Fall/Winter 2023 – Scrambler Low, Speed Force II, and Ridgeway

    Now through September 5th, you’ll get 20% OFF all of the Fall ’23 styles! Plus, when you buy more than one Fall ’23 style in the same order, you’ll get an additional 5% OFF those styles! Scrambler Low Ultralight Hiking and Trail Running Shoe With Michelin Fiberlite Sole The Xero Scrambler Low is an exceptional light, rugged,…

  • Gregory Alpaca Gear Collection System

    For Spring 2024, Gregory has the Alpaca Gear Collection System, which is made to fit in cars, vans, garages, truck beds, and more; the collection rethinks what it means to travel and pack intentionally – with a range of long-lasting and well-built storage options designed to keep outdoor enthusiasts’ gear organized anywhere their travel takes…

  • Topeak LineUp Stand Max Review

    The Topeak LineUp Stand Max is a folding stand for storing, holding, performing maintenance, and displaying various-sized bicycles. It utilizes a spring-loaded arm that stabilizes the rear wheel, and an adjustable tire chock accepts everything from 20mm road tires up to 3.25″ wide mountain bike tires. This design means the stand fits most road bikes,…

  • Cooler, Lighter, Smarter Attack Air collection from PEARL iZUMi

    Summer Sunset Sale: 25% Off Sitewide Summer’s ending, but the fun is just beginning. For a limited time, enjoy an additional 25% off sitewide – including new Fall arrivals! Summer temps are finally here, and PEARL iZUMi’s heat-regulating, pace-shaving, performance-pushing Attack Air collection is up for the job of keeping riders cool so you can…

  • Keegan Swenson Dominates at the 2023 Stages Cycling Leadville Trail 100 MTB

    The 2023 Stages Cycling Leadville Trail 100 MTB race, owned and produced by Life Time (NYSE: LTH), witnessed history with defending champion Keegan Swenson’s dominating performance, in which he broke the course record by 15 minutes and four seconds. The new official course record time is 5:43:31 for the famed ‘Race Across the Sky.’ Sofia…