Category: Nutrition

Infuses Wellness Properties of CBD with Herbs, Extracts, and Vitamins Athlete-focused CBD products leader, Floyd’s of Leadville is expanding its line with the new Immunity CBD Tincture that infuses the wellness properties of CBD and trusted, natural herbs, extracts, and vitamins. Their CBD Immunity Tincture infuses a daily dose of wellness into your recovery routine.…

DURANGO, Colo. [Oct. 15, 2021] – Tailwind Nutrition, the complete nutrition provider to athletes, has undergone a brand refresh, complete with a new logo, new packaging, and a new website. Along with the fresh, sophisticated look on the same fuel and recovery products, Tailwind is simultaneously introducing its newest flavor—Matcha— which joins the Tailwind Endurance…

Gnarly Nutrition, the group behind the clean, effective, and great-tasting sports nutrition supplements, is excited to announce the addition of Gnarly Creatine to its product lineup. Gnarly Creatine will replace the discontinued Gnarly Pump, a pre-workout option that also included arginine and citrulline (amino acids which convert to nitric oxide), plus caffeine, and overlapped with…

Summit Coffee Co. is excited to announce their new 100% Compostable Instant Coffee in partnership with California-based Steeped Coffee. To be released this summer at the Outdoor Retailer show, they are introducing the next wave in instant coffee: Summit’s Steeped Packets are the easiest way to brew craft coffee anytime, anywhere. Summit Coffee single-serve coffee…

California company launches first-of-its-kind all-natural supplement drink mix to make it easy to guard against dietary deficiencies. LOS ANGELES, CA – (May 4, 2021) – Vie 4 Health, LLC, announces the launch of Vie, a vitamin and energy drink mix formulated in conjunction with top dieticians and vitamin formulators for those on a plant-based diet…

Neversecond Science-Based Sports Nutrition Helps Athletes Fuel Optimally Developed with the world’s best runners, cyclists, triathletes, and swimmers, Neversecond promises science-based, athlete-focused nutrition (July 6, 2021; New York, NY) Today, endurance sports nutrition upstart, Neversecond, introduced their line of scientifically proven fueling solutions that promise to forever alter the sports nutrition landscape by helping endurance…

  Great-Tasting Drinkable Energy GU Liquid Energy Gels delivers the same portable and fast-absorbing carbohydrates as their original Energy Gel in a refreshingly light and smooth liquid form. Released last year in Strawberry Banana, Orange, Lemonade, and Coffee flavors, their new version is Cola. Each 100-calorie serving not only delivers a great-tasting blend of complex…

Gnarly new powder-based sports drink Fuel2O is a high-calorie, electrolyte-rich, easy-to-digest, drink mix that is designed to keep you going during a long day of biking, running, etc. It’s designed to replace (or supplement) the myriad of gels, blocks, etc. you likely use during a big day (2+ hours) training/racing. One serving of Gnarly Fuel2O…

A problem Skratch Labs kept hearing from athletes is, “I don’t look forward to eating my energy food.” So they asked themselves: What’s the best food for fueling that’s packed with energy but still easy to digest? That would be simple, high-quality rice. And what’s the best way to enjoy rice? As a crispy treat!…

A Family Business Focused on Helping People Realize their Greatness Through Simple, Every day, Science-backed Nutritional Habits. MANTRA Labs is a family business focused on helping people realize their greatness through simple, every day, science-backed nutritional habits. The company was founded in 2019 by actor and mental health awareness advocate Jared Padalecki (Dean Forester on…

Spring is here and summer is nearly upon us. With the seasonal changes, you are likely looking to shake up your normal fitness routines –  leaving your “at-home” regimens behind and getting outside for biking, hiking, boot camps, running, and obstacle courses. Now is the time for easy, refreshing, on-the-go beverages and protein-packed recipes. Ascent…

GU Energy Labs and TerraCycle Celebrate the Partnership’s Six-Year Anniversary & Significant Recycling Milestone Over 1.7 Million Pieces of Hard-To-Recycle Waste Upcycled and Over $19 Thousand Raised for Schools and Nonprofits        TRENTON, N.J., April 6, 2021 – Leading sports nutrition brand GU Energy Labs and international recycling leader TerraCycle celebrate their six-year partnership with two milestones: upcycling more than…

New Caffeine-Free Strawberry Hibiscus ROCTANE Energy Drink Mix delivers refreshing fuel for endurance efforts. GU Energy Labs launched the new caffeine-free Strawberry Hibiscus flavor into its ROCTANE Energy Drink Mix line-up, giving athletes an even broader variety of fueling choices. The all-new flavor provides inspiration to keep pushing during tough training blocks and races. Through…