Summit Coffee Co. is excited to announce their new 100% Compostable Instant Coffee in partnership with California-based Steeped Coffee. To be released this summer at the Outdoor Retailer show, they are introducing the next wave in instant coffee: Summit’s Steeped Packets are the easiest way to brew craft coffee anytime, anywhere. Summit Coffee single-serve coffee bags are filled with Summit’s Certified Organic Basecamp blend, sourced exclusively from women coffee producers in Central and South America. Every Summit Coffee Steeped Pack is nitro-sealed for freshness with packaging that’s made using compostable and renewable materials, making each cup guilt-free and totally eco-friendly.
Thoughts => Summit’s new Steeped Packets sound tasty and will be handy out in the field, camping, backpacking, bikepacking, etc. We’ve tried their instant coffee and found it to be convenient and actually pretty good (not your parent’s Folgers).
Summit will retail the Steeped packets as singles and in custom-branded 5-pack boxes, both through Summit’s cafe and eCommerce platforms and through wholesale partnerships. The Summit x Steeped collaboration arrives as an extension of Summit Coffee’s wide-ranging push toward becoming THE coffee of the outdoors. At Summit Coffee, sustainability is ever-evolving. On the heels of a string of green initiatives, including the hire of Director of Sustainability and Supply Chain, Brett Dioguardi, and the launch of the Find Your Summit™ lifestyle brand, Summit’s new Instant Coffee is but the latest in a queue of updated sustainability efforts.
“It’s a primary intention of Summit’s to become synonymous with the outdoors,” said Brian Helfrich, CEO of Summit Coffee. “To achieve this goal, it’s imperative that we focus on responsible partnerships and sustainability. In Steeped, we are proud to be collaborating with a company that prioritizes the big picture, understands the long-term impact of consumer habits, and continues to break barriers in the world of specialty coffee. We’re outdoor enthusiasts and athletes ourselves, so in many ways, this partnership is yet another puzzle piece in the greater brand picture we’ve been building for over two decades. Great guilt-free coffee – anywhere, anytime.”
Summit Coffee returns to the Outdoor Retailer Summer Show this August as the exclusive coffee partner, with two cafés, fresh Instant Coffee, and a new line of Find Your Summit products. Summit also will host and sponsor a community-run during the OR show. Throughout the week in Denver, Summit will broadcast live episodes of the Find Your Summit podcast, featuring guests entrepreneurs and athletes hosted by Summit CEO Brian Helfrich and Marketing Manager Leah Middleton. Summit is kicking off the OR activation with a Find Your Summit Adventure Tour, driving from North Carolina to Colorado with several micro-events along the way.
California-based Steeped was founded by Josh Wilbur and launched on Kickstarter 2017. Since its inception, Steeped, a Certified B Corp, has sought to answer the environmental dilemma created by non-recyclable brewing machines and billions of coffee pods accumulated in the world’s landfills every year. “If you line up [K-Cup] pods sold since 2009, they would wrap around the planet over 110 times,” said Wilbur. Through partnerships like Summit’s, Steeped is expanding the positive impact of its quick and easy, fully compostable brewing method around the globe. Packaged like traditional teabags, all you need is a little hot water, 5 minutes of steeping time, and boom – a delicious cup of specialty coffee right at your fingertips.
Summit Coffee is a North Carolina-based specialty coffee company with seven open cafés, three more in development, and a coffee roasting business serving independent partners and customers nationwide. Summit is one of two certified organic coffee companies in the Charlotte area, and Fair Trade certified. For more information on the new Steeped coffee product, brand partnerships, or the Adventure Tour, contact Olivia Stanley at olivia@summitcoffee.com. For more information on Find Your Summit™ products and programming, contact Leah Middleton at leah@summitcoffee.com.
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