Category: Apparel/Protection

  • Smith Optics new MTB Momentum Sunglasses and Rhythm Goggles

    Mountain biking season is here, and Smith Optics just dropped all-new Momentum sunglasses and  Rhythm MTB goggles for spring sends!     Momentum Winding descents. Technical climbs. Wide-open straightaways. It’s all sharper with the Smith Momentum sunglasses. The performance takes on a new level of clarity thanks to the dual curvature of the toric lens.…

  • The Oakley 2023 Bike Collection Has You Covered On All Terrains

    The new 2023 Bike Collection from Oakley features eyewear, helmets, and apparel to equip riders on any and every terrain. For decades, Oakley has been at the forefront of innovation within cycling by placing a focus on safety, endurance, style, and performance, equipping riders everywhere with the best of the best. The collection is led…

  • OMA Winter 2023 – Vimazi Running Shoes

    Vimazi has launched its revolutionary pace-tuned shoes. Each model is engineered to perform best within a certain pace zone. The result is the best cushioning and the best efficiency because they’re engineered for the pace YOU run. The forces are different when running a 10-minute mile compared to a 5-minute mile, and traditional midsoles aren’t…

  • FORLOH SolAir Technical Hoodie

      FORLOH SolAir Technical Hoodie: The Ultimate Sun Protection for Outdoor Pursuits Featuring UPF 1000+ and brrr Pro fabric technology The FORLOH SolAir Technical Hoodie is made with high-quality technical fabrics that offer durability, performance, and protection. The sun protection rating ensures that your skin is protected from harmful UV rays, while the hooded design…

  • BCA New Winter 23/24 Stash Pro Pack

    New Stash Pro Pack from BCA is all about smart design. When the Backcountry Access Float E2 avalanche airbag was released in the spring of 2022, people weren’t just excited about the reduced weight and supercapacitor system; they raved about the blend of utility and design features of the pack. Enter the new Stash Pro:…

  • Remind Insoles Combine Style and Support

    From MTB to gravel, cyclists spend time and money procuring the perfect shoes—but those same kicks often come up short because most stock insoles are garbage. Remind Insoles allows bikers to get the full potential from their footwear, thus maximizing their ride. Best of all, they last long and can be transferred from one shoe…

  • KOO Eyewear Launches Demos and Spectro Sunglasses in Green Matt

    KOO has launched the new matt green color schemes of their Demos and Spectro cycling glasses. Crafted with lightweight, removable mirror polycarbonate Zeiss lenses and Active Airflow technology for ultimate performance and comfortability, they’re designed for the trail but versatile enough for the road. Demos The all-new performance eyewear. Specifically designed with road and off-road…

  • Kitsbow Cycling Apparel Announces It’s Closing

    The dream of an employee-owned, benefit corp Kitsbow is ending. It is devastating and disappointing – in ways that words cannot possibly convey. Terrible for our community, Old Fort and McDowell County, North Carolina. In each of the past three years, Kitsbow injected an annual payroll of approximately $2 million dollars into a rural town…

  • SockGuy Releases New Designs for Spring 2023

    SockGuy has new designs engineered to inspire athletes everywhere, from roadies to mountain bikers, runners, hikers, and gym freaks. As usual, we’re keeping it weird and fun! With 27 years as a sock expert, SockGuy has provided athletes, outdoor enthusiasts, and pretty much everyone else with a high-performance fit and cool designs for hard-working/hard-playing feet.…

  • Introducing PROLIDS a new bicycle helmet brand designed especially for kids!

    Effective this month, Brett Baker, company founder, announces the launch of PROLIDS, a bicycle helmet designer and manufacturer based in Tulsa, OK. PROLIDS was created with the goal of making fun, stylish, customizable helmets that kids could wear and feel good about wearing. PROLIDS helmets will help their wearers look good, stay comfortable and be…

  • Swiftwick VISION Six Impression Socks – It’s Electric!

    Your Style Meets Performance: Creative Socks With High-Performance Features Add flair to your next adventure with new prints from the Swiftwick VISION Impression. High-performance features combine with unique 360° prints for a sock that shows your personal style while keeping you comfortable and supported. Style and performance combine with our VISION Six Impression performance socks.…

  • Mountain Hardwear Spring 2023 collection

    Mountain Hardwear recently launched its new spring collection. This collection focuses on high-quality, high-density materials that create a natural UPF barrier. Over fifty styles in the spring collection have UPF 40 or higher. Kor Airshell Vest For mountain bikers — the new Kor Airshell Vest is a great option for layering. It’s lightweight, breathable, and,…

  • New Summer Cycling Apparel from PEARL iZUMi

    Pearl iZUMi has a few new products for the upcoming Summer 2023 season, including the Attack Air Jersey, Attack Air Bibs, and the Quest Convertible Barrier Jacket. Attack Air Jersey (Men’s / Women’s) Delivering a sleek fit for the performance-minded rider, the Attack Air Jersey dials in the details so you can chase your cycling…

  • Rab Launches Cinder Range for Adventure Biking

    Building on more than 40 years of expertise crafting clothing and equipment for mountain activities, Cinder provides performance and protection over any terrain, in any condition – available to consumers this spring, British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) will launch its first-ever collection for adventure biking to consumers this spring. The…

  • ABUS Releases the AirDrop Full-Face Helmet

    ABUS is excited to announce its first-ever full-face helmet. The AirDrop is the new flagship helmet of ABUS’ mountain bike line. It is the result of several years of R&D with the direct support and regular input of team riders Cedric Gracia, Richie Schley, and Gabriel Wibmer. Laps in the bike park, racing enduro events,…

  • Xero Shoes Prio Neo, Scrambler Mid, and Sunrise

    Prio Neo Performance Training Shoe The Xero Prio Neo is a tweaked version of their Prio, and it’s lighter, sleeker, and has a more minimalist design. It’s a high-performance minimalist gym, trail running, walking, and hiking shoe. The Prio Neo upper features durable welded accents, a breathable mesh material, and a moisture-wicking lining to keep…