Category: Apparel/Protection

  • Tifosi Optics Introduces the AETHON Sunglasses

    Aethon provides full coverage protection with a cutting edge sport design that is perfect for those in need of performance eyewear. It is equipped with a removable brow bar for a customizable look and feel. Aethon defined: burning, blazing, shining. Tifosi Optics unveils Aethon, their newest cycling sunglass warrior. Let Aethon protect your eyes from…

  • MIPS Acquires Patent Rights And The Brand Fluid Inside

      Acquisition strengthens MIPS’ patent portfolio, expanding access to research and growing capacity for future product development. We recently did a post on the Fluid Inside And Fox Racing Launch New Impact Technology for Helmets. Fluid Inside’s TPU pod technology is engineered to enhance your helmet’s ability to protect your brain by mimicking its protective Cerebral Spinal…

  • Showers Pass Launches Water-Resistant Mountain Biking Short

    Showers Pass Continues Innovating to Protect Against ALL Element Showers Pass has launched it’s first water-resistant at the Sea Otter show. The DWR Cross Country Short is the latest addition to their popular mountain biking short line and the first to be built with a DWR (durable water repellent) coated fabric. The Showers Pass DWR Cross…

  • Fluid Inside And Fox Racing Launch New Impact Technology for Helmets

    Fluid partners with Fox Racing to design flagship helmets Fluid Inside’s TPU pod technology is engineered to enhance your helmet’s ability to protect your brain by mimicking its protective Cerebral Spinal Fluid (CSF). Their matrix of pods is strategically placed inside a helmet to independently and simultaneously manage all types of rotational and linear acceleration forces. Fluid and…

  • 100% Launches S3 Sport Sunglasses; Expands Photochromic Models

    Building on the widespread popularity of Glendale and S2 with Peter Sagan’s Input San Diego, CA (April 30, 2019) – The S3 sport performance sunglass joins 100%’s extensive line of elite eyewear, complementing results-driven frames and lenses developed in conjunction with famed 3x Road World Champion Peter Sagan. The S3 sunglass is aimed at discerning…

  • GORE Wear Partners With Fabian Cancellara On Their New C7 Pro Apparel Lineup

    GORE® Wear is excited to launch a revolutionary new bib line with Fabian Cancellara, who worked closely on the finished product. Designed from the ground up, these bibshorts are based around an entirely new design concept, which GORE® calls the Central Torso Architecture concept. This design concept is the center of the new GORE® Wear…

  • First Impressions – Hillsound Trail Crampon Ultra

    Hillsound’s trick Trail Crampon Ultra is made of ultra-high-strength stainless steel for durability on rock and mixed terrain, and they feature 18 spikes connected with tough welded chains which are then attached to an elastomer harness system for a secure fit. They took their Trail Crampon model and added more traction and flexibility while reducing the weight for…

  • Bontrager Introduces the WaveCel Helmet Technology

    Trek and Bontrager have partnered with WaveCel to create a helmet technology that they say disrupts 30 years of accepted safety standards, and is the biggest advancement in the protection against cycling concussions. Standard foam helmets are designed to protect against direct impacts. But WaveCel accounts for how most cycling accidents actually happen: ungracefully, with twists,…

  • Smith Optics Session Helmet Review

    The Smith Optics Session is an All-Mountain helmet with MIPS technology the offers an ideal combination of protection, coverage, comfort, and ventilation. It features their lightweight Aerocore in-mold construction that utilizes an EPS liner, an integrated skeletal structure, and the innovative Koroyd material in strategic impact locations. The helmet has substantial air vents with integrated internal air…

  • Leatt 3DF 6.0 Knee Guards Review

    The Leatt 3DF 6.0 Knee Guards are a unique knee pad system that combines a standard soft protection construction with two hard shell sliders, offering up an ideal blend of comfort and pedaling performance along with impact absorption qualities. The upper hard shell covers the top of the knee cap, while the lower shell covers…

  • Introducing the Leatt Velocity 6.5 Goggle

    The inventors of the Leatt-Brace has announced the launch of the Leatt Velocity 6.5 Goggle range which is available in 3 models and 17 colorways. An exciting new addition to Leatt’s growing range of products, the Velocity goggles were developed with WideVision anti-glare, anti-fog tech and 2.7mm military spec lenses. The range consists of three types of goggles,…

  • Teva Celebrates Grand Canyon’s 100-year Centennial With The Charitable GC100 Collection

    Teva Celebrates River Roots with Charitable GC100 Collection Honoring Grand Canyon National Park’s 100-year Centennial, the GC100 Collection inspires a new generation of outdoor enthusiasts. (GOLETA, Calif.), February 26, 2019 – Teva®, a division of Deckers Brands (NYSE: DECK), unveiled its Spring 2019 footwear collection paying homage to the brand’s birthplace, the Grand Canyon, on…

  • PEARL iZUMi Announces New Designs and Updates to Mountain Collection for Spring 2019

    New jackets, shoes, and updated shorts round out the new collection LOUISVILLE, Colo. (February 19, 2019)— For Spring 2019, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces new styles and updates to its Mountain apparel line. “We’ve invested a lot into our Mountain product offering for several seasons, and this year you’ll see a focus on…

  • Reebok Introduces The Forever Floatride Energy Running Shoe

    The Reebok Forever Floatride Energy’s advanced design maximizes energy return Reebok just released the newest game-changing product in its line of performance running shoes; the Reebok Forever Floatride Energy. It’s built to provide maximum responsive cushioning and a smooth run that makes you feel faster throughout your run, the new Forever Floatride Energy is available…

  • Pro Mountain Bike Champ Amy Beisel Joins the LEM Helmets Ambassador Team

    Well-regarded in the cycling industry, Beisel is the current National MTB Marathon Champion and all-around versatile and accomplished athlete. FYI – Amy just won the Borealis Fat Bike World Championships on Saturday, Jan 26, 2019, in Crested Butte, a big congratulations on that win. MORGAN HILL, Calif. (Jan. 29, 2019) – LEM Helmets, the manufacturer of safe,…

  • Pearl Izumi Announces Social Purpose For 2019 and Beyond

    Pearl Izumi has just announced a new Social Purpose program along with some prodigious sustainability goals in the future. Their first initiatives going into effect this year include the industry’s first-ever effort to eliminate multiple hangtags and ending printed catalogs essentially. PEARL iZUMi will also introduce sustainable technical fabrics in many of the Spring 2019…