Category: Apparel/Protection

  • Swiftwick 2019 VISION Winter Sock Collection

    The Swiftwick 2019 VISION Winter Collection is crafted with natural Merino Wool to keep feet warm and dry in cold weather. We channeled our favorite winter pastimes shredding slopes, camping and enjoying the coziness of warm winter fires in each new style, available in a five-inch crew cuff height perfect for running, biking, winter sports…

  • Follow Hollow Brand Unveils New Alpaca Socks

    High-performance alpaca socks made to fit a modern lifestyle Appleton, WI, October 10, 2019 – Follow Hollow, a new outdoor clothing brand, creates performance socks that last all day. The Wisconsin-based company uses alpaca fiber as its technical advantage against synthetic, oil-based fibers and other wool options to deliver a modern, high-performance sock. Visit their…

  • Fresh Produce – Fix Manufacturing, 100%, and adidas Outdoor

    Fix Manufacturing The Wheelie Wrench Pro Now is your chance to get the most compact, lightweight, fully-featured tool available. We had a small batch of these releases early in the year and they sold out immediately. With 20+ tools in one, the Wheelie Wrench Pro will keep you moving on the trail or road. For…

  • GORE Wear C7 Long Distance Bib Shorts+ and C7 Race Bib Shorts+ Review

    GORE Wear C7 bibs utilize their innovative Central Torso Architecture concept, in which the shorts are held in place across the middle of the body to maximize freedom of movement. The body should be able to move freely while the shorts and seat pad remain firmly in place to avoid chafing and maximize comfort. Their…

  • Tifosi Optics Introduces the SLICE Sunglasses

    SLICE of Life – Tifosi Introduces its Newest Sunglass Carve out some time to get outside, in Tifosi Optics’ newest release: SLICE! Tifosi knows their customers are always up for a slice of the action, so they are releasing a sunglass tailor-made just for that! Slice was created to perform. Runners, riders, and adventure seekers…

  • PEARL iZUMi Debuts Merino Wool Collection

    PEARL iZUMi innovates with Merino wool as part of sustainable materials strategy for the cycling industry PEARL iZUMi, the world’s leader in cycling apparel and footwear, has teamed up with The Woolmark Company to create a line of cycling apparel and accessories featuring innovative Merino wool technology designed to keep riders comfortable in cold and…

  • Into the mud with new GORE Wear

    On the Trails, and in the Mud Mountain bikers know only too well that mountain weather can change from one moment to the next, turning a mild Autumn day into a blustery, slippery affair in no time. That’s why good outerwear should offer robust all-weather and versatile protection to you keep you comfortable and protected,…

  • Dainese Announces Bike 2020 Collection

    Dainese is proud to announce next season’s Bike collection, introducing protective pieces with brand-new technologies, innovative technical garments designed and constructed with high-performance materials, and also extends the range to female riders. The new Trail Skins Pro knee guard looks highly functional, comfortable, and safe, while the totally trick modular Rival Pro Vest with its protection, hydration…

  • Ride Concepts Releases Next Generation of Flat and Clipless Mountain Bike Footwear

    Good things take time Commitment. It defines a purpose, a meaningful relationship, and a close connection. For Ride Concepts, that commitment is the uncompromising ride; a mission that was born out of a quest for a better fitting and performing youth bike shoe. With the release of five new premium models, that mission has evolved…

  • Tifosi Optics Introduces the AETHON Sunglasses

    Aethon provides full coverage protection with a cutting edge sport design that is perfect for those in need of performance eyewear. It is equipped with a removable brow bar for a customizable look and feel. Aethon defined: burning, blazing, shining. Tifosi Optics unveils Aethon, their newest cycling sunglass warrior. Let Aethon protect your eyes from…

  • MIPS Acquires Patent Rights And The Brand Fluid Inside

      Acquisition strengthens MIPS’ patent portfolio, expanding access to research and growing capacity for future product development. We recently did a post on the Fluid Inside And Fox Racing Launch New Impact Technology for Helmets. Fluid Inside’s TPU pod technology is engineered to enhance your helmet’s ability to protect your brain by mimicking its protective Cerebral Spinal…

  • Showers Pass Launches Water-Resistant Mountain Biking Short

    Showers Pass Continues Innovating to Protect Against ALL Element Showers Pass has launched it’s first water-resistant at the Sea Otter show. The DWR Cross Country Short is the latest addition to their popular mountain biking short line and the first to be built with a DWR (durable water repellent) coated fabric. The Showers Pass DWR Cross…

  • Fluid Inside And Fox Racing Launch New Impact Technology for Helmets

    Fluid partners with Fox Racing to design flagship helmets Fluid Inside’s TPU pod technology is engineered to enhance your helmet’s ability to protect your brain by mimicking its protective Cerebral Spinal Fluid (CSF). Their matrix of pods is strategically placed inside a helmet to independently and simultaneously manage all types of rotational and linear acceleration forces. Fluid and…

  • 100% Launches S3 Sport Sunglasses; Expands Photochromic Models

    Building on the widespread popularity of Glendale and S2 with Peter Sagan’s Input San Diego, CA (April 30, 2019) – The S3 sport performance sunglass joins 100%’s extensive line of elite eyewear, complementing results-driven frames and lenses developed in conjunction with famed 3x Road World Champion Peter Sagan. The S3 sunglass is aimed at discerning…

  • GORE Wear Partners With Fabian Cancellara On Their New C7 Pro Apparel Lineup

    GORE® Wear is excited to launch a revolutionary new bib line with Fabian Cancellara, who worked closely on the finished product. Designed from the ground up, these bibshorts are based around an entirely new design concept, which GORE® calls the Central Torso Architecture concept. This design concept is the center of the new GORE® Wear…

  • First Impressions – Hillsound Trail Crampon Ultra

    Hillsound’s trick Trail Crampon Ultra is made of ultra-high-strength stainless steel for durability on rock and mixed terrain, and they feature 18 spikes connected with tough welded chains which are then attached to an elastomer harness system for a secure fit. They took their Trail Crampon model and added more traction and flexibility while reducing the weight for…