The MTB Lab

Wahoo ELEMNT ACE reviewed and found permissible for use in UCI-sanctioned races

by Brian Mullin on February 3, 2025

The all-new ELEMNT ACE is Wahoo’s largest and most powerful bike computer. Today, Wahoo can confirm that ELEMNT ACE has been reviewed and found to comply with current UCI Regulations, allowing its use in UCI-sanctioned events, subject to ongoing compliance with safety standards. Wahoo-supported teams currently have ELEMNT ACE for testing and to aid their […]

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Audiodo Collaboration with Fresh ’n Rebel

by Brian Mullin on January 31, 2025

Audiodo, a leader in audio personalization technology, and Fresh ‘n Rebel, the Dutch lifestyle brand renowned for its on-trend mobile must-haves, are excited to announce the next phase of their partnership. Building on a successful year and the achievements of their previous collaborations, including the Clam Elite Headphones and Twin Elite Earbuds, the two companies […]

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Introducing the Lava Box BoomBox Portable Campfire, Camp Stove, and Dutch Oven

January 31, 2025

The BoomBox: Portable Campfire, Camp Stove & Dutch Oven In One Pre-sale starts at 12 pm MST on Jan 31, 2025. Only 200 will be sold at the introductory price of $499. You will also receive a gift from LavaBox to say “Thank You” for being an early adopter. Delivery of your Boombox will be […]

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Just launched: The Valentine’s Day Fuel Box!

January 30, 2025

Not your average box of chocolates This Fuel Goods box of handcrafted chocolates is made using the world’s finest athletic fuel. Introducing Valentine’s Day Box of Chocolates…but for runners. Why settle for a box of Russel Stovers when you can offer your audience nine pieces of chocolate fueling perfection? This is the perfect box of […]

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Velocio and htSQD Partner for the 2025 Season and Beyond

January 29, 2025

Velocio, the leader in performance cycling apparel, is partnering with the esteemed htSQD as their cycling apparel sponsor for the 2025 season. The elite XC and gravel team, composed of four riders with four distinct styles, represents the fastest off-road talent in North America. “Adding the htSQD to the Velocio family came at the perfect […]

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SMITH Celebrates 60 Years with the Relaunch of the Ultralite Sunglass

January 28, 2025

SMITH Returns to the Archives with the Relaunch of the Ultralite Sunglass Celebrating 60 years of style and design, SMITH opened its archives to relaunch the iconic Ultralite sunglass. A throwback from 1987, the retro ski goggle-inspired design pairs well with high-top sneakers, a fresh mullet, and a good Beastie Boys track playing on the […]

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LIVSN Designs and Gnara Apparel Announce Release of Ecotrek Overalls for Direct Sale

January 27, 2025

LIVSN Designs, an outdoor apparel brand focused on creating products and systems that minimize harm to the planet and people while maximizing function, launches its Ecotrek Overalls for direct sale today. Designed with Gnara Apparel, a fellow outdoor apparel brand built to empower everyone to Answer Nature’s Call® – literally – through products featuring their innovative, […]

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Tifosi 2024 Sunglasses Highlights

January 25, 2025

Tifosi Optics offers top-quality optics at affordable prices. Their eyewear features hydrophilic Grilamid TR-90 or Thrive plant-based frames and shatterproof polycarbonate lenses. We tested the new sports-oriented Moab, Stash, and Sanctum. Moab Tifosi Moab is built to tackle the most challenging trails while keeping athletes comfortable and focused on the long road ahead. An impact-resistant, scratch-proof […]

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Wild Rye Rebranding

January 24, 2025

more than mountains: introducing the new wild rye We’re thrilled to share our new look with you! Our mountain logo had her moment, but after eight incredible years, it’s time for her to rest. She no longer reflects our brand’s evolution or our community’s boundless strength. And so, we bid her a fond farewell. One […]

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Bridges Consumer Healthcare Announces Acquisition KT Tape

January 23, 2025

Bridges Consumer Healthcare Announces Acquisition of Category-Leading Consumer Health Brand KT Tape Bridges Consumer Healthcare (“Bridges” or the “Company”), a consumer healthcare platform made up of nine over-the-counter (“OTC”) and personal care brands, announced the acquisition of KT Tape (“KT”), the leading kinesiology tape brand designed to provide drug-free pain relief and support for muscles, […]

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Swiftwick Merino Wool Socks

January 20, 2025

PURSUIT The Swiftwick PURSUIT is constructed with Merino wool, nature’s technical fiber, and upgraded with a reinforced heel and toe to maximize durability. This four-season fiber provides warmth in the winter and cooling in the summer and absorbs moisture without feeling soggy or losing its ability to regulate temperature. The PURSUIT is engineered with fine-gauge […]

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Wolf Tooth Tire Pressure Calculator v2.0 App

January 17, 2025

Use the Wolf Tooth Tire Pressure App as a Guide The Bike Tire Pressure Calculator, powered by Wolf Tooth, allows you to find your ideal tire pressure on mobile or desktop. Share details such as wheel size, tire width, rider weight, riding temperature, and more to receive a specific recommendation for tire inflation pressure based on […]

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Skida Releases Cozy Valentine’s Day Collection

January 16, 2025

Skida’s new Valentine’s Day collection features a variety of pink and red accessories and a fresh Heart Strings print that will tug at your heartstrings with its charming blend of delicate hearts and dainty blooms. Designed for the coldest parts of winter, the new Heart Strings print is available in the Alpine Hat, […]

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The MTB Lab Best Apparel of 2024

January 15, 2025

For ‘The MTB Lab Best Apparel of 2024,’ we choose jerseys from Party Shirt International and Velocio, shorts from Patagonia and Velocio, a jacket from Velocio, bib chamois from Peral iZUMi, insulation from Pearl iZUMi, and finally, socks for Paka. Party Shirt International Stretch-Tech Party Shirts The multifunctional LS Stretch-Tech Party Shirts remain a staple […]

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JAMBAR Named the Official Energy Bar of World-Class Ski Resort Aspen Snowmass

January 12, 2025

JAMBAR, the artisan-made, whole-food organic energy bar created by Jennifer Maxwell, inventor of the original PowerBar, is pleased to announce it has entered into a three-year agreement as the official Energy Bar Affiliate Partner of Aspen Snowmass. Founded in 1946, Aspen Snowmass comprises four internationally renowned mountain resorts that host numerous international ski championships. JAMBARs […]

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Spot TiSlide Trail Tool

January 10, 2025

Introducing the Spot TiSlide Trail Tool—the ultimate compact solution for tackling any trailside fix. This tool features a titanium sliding T-handle, giving you the versatility of extra leverage when you need it and a compact design when space is tight. Who doesn’t love a gorgeous piece of titanium jewel to add to your tool collection? […]

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