Top RR85; Bottom RR45 & RR65
The High-Performance Cooler Reinvented.
No more heavy plastic shells or thick, insulating walls that add unnecessary weight and take up precious storage space. Rugged Road combined two breakthrough technologies for unmatched strength, featherweight, and maximum storage capacity. And, of course, it keeps ice for seven days.
Looking for a big gift this holiday for the outdoor person? The Rugged Road Coolers are perfect!
Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road Coolers is unlike anything else on the market.
The lightweight comes from the thin but tough Rigorite shell, plus it offers high insulation with a thicker Fridgite foam core.
They created an ultralight cooler that does not sacrifice quality or ice retention. The secret is in the Rigorite coating. Rigorite is an innovative proprietary spray that was developed initially for many military applications, including bomb-proofing the walls of the Pentagon. It is strong enough to support the weight of an entire Jeep and tough enough to survive a drop off a mountainside.
Their new V2 of the coolers adds some functional and useful features.
It’s easy to remove the Kick Flip Lid – A unique detachable/reversible lid system.
Breakdown of cooler product line
Now Available: RR45 & RR85
You have asked for more sizes since the beginning of their journey, and they have been listening! They have had dreams and plans to launch more coolers, colors, and sizes, but they wanted to ensure they nailed down their product before rushing into production again. Their team decided to take things slow and ensure that they weren’t cutting any corners because they knew that the little details make a big difference.
With that said, they are excited to announce the launch of the new Rugged Road 45 and Rugged Road 85 in Gunmetal Gray!
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