Author: Brian Mullin

  • Legendary Ski Artist James Niehues Launches The American Landscape Project

    James Niehues, one of the most widely viewed artists of the 21st century, has started the most ambitious project of his career. After 35 years of painting the world’s iconic ski resorts, he has turned his attention to celebrating America’s beloved National Parks and breathtaking landscapes. Note: all photos courtesy of James Niehues. Inspired by…

  • Carbitex Growing in Cycling Market

    Carbitex is one of the pioneers of flexible carbon fiber textiles used in performance footwear. For cycling, their fabric technology offers power transfer, immediate response, and better pedal connection. They’re currently integrated into Scott’s MTB RC SL Supersonic shoe and the Mavic XA Flex flat pedal shoe. With the growing carbon fiber trend in performance…

  • 100% Introduces the SP21 MTB Gear Collection

    The Spring 2021 Collection features new products and designs for the complete range. Press Release Once again, 100% is pushing the boundaries of technical mountain-bike riding apparel with the launch of the Spring 2021 Collection.  This modern-day disruptive collection intentionally balances function and design. Leading off the 2021 collection is the all-new R-Core Concept.…

  • Skratch Labs Introduces the Sport Crispy Rice Cake

    A problem Skratch Labs kept hearing from athletes is, “I don’t look forward to eating my energy food.” So they asked themselves: What’s the best food for fueling that’s packed with energy but still easy to digest? That would be simple, high-quality rice. And what’s the best way to enjoy rice? As a crispy treat!…

  • Allied Cycle Works Introduces GRAX Chain Lubricant

    May 4, 2021 – Bentonville, Arkansas – Allied Cycle Works, manufacturer of carbon fiber gravel and road frames, introduces GRAX, a new chain lubricant and drive train cleaner system. GRAX is formulated to shed moisture, mud, slop, and goo in extreme conditions and do it for a ridiculously long time. Wanting a chain lube that…

  • Wolf Tooth Components Releases the B-RAD TekLite Roll-Top Bags

    The Wolf Tooth Components B-RAD TekLite Roll-Top Bag is a premium, lightweight, and flexible storage option to keep your riding essentials protected from the elements. This follows the same profile as the original B-RAD Roll-Top Bag but uses the new TekLite material, which is made with layers of strong, durable, and lightweight fibers. It comes…

  • Introducing Roval 2021 Control Carbon Wheels

    World Cup Performance For Everyone From weekend hot laps to world cup XC qualifiers, the Control Carbon combines the low weight and strength found in our class-leading Control SL rim with the new DT Swiss 350 hubs. An unmatched level of durability, precision, and performance in this new Carbon Control set that is keen to…

  • Truckin’ On, STATE x Grateful Dead Collaboration

    Celebrating Cycling And Music Truckin’ – What a long, strange trip it’s been State Bicycle Co. and The Grateful Dead announce a collaborative effort to spread good vibes and take the recent bike boom to new heights. Both State Bicycle Co. and The Grateful Dead have built their respective followings around awareness, self-expression, and freedom. These…

  • Revel Bikes is offering LoveYourBrain Purple color for their Rascal

    Revel is expanding its color selection yet again. Back in October, they did their second fundraiser for one of their favorite organizations, LoveYourBrain. They raffled off a custom Rascal painted their signature color.   They absolutely loved the color and got so many requests that they decided to add it permanently to their lineup. The…

  • RockShox Launches Affordable Domain Fork

    The new RockShox Domain is an affordable version of their burly Enduro race-ready Zeb fork. The Domain offers 38mm aluminum stanchions, 150 to 180mm of travel (150/160/170/180), 27.5″ and 29″ wheel sizes, and a 44mm fork offset. The robust single crown Domain is focused on aggressive riders seeking the demanding needs of both MTBs and…

  • Outside Interactive partners with The Big Gear Show in Park City, Utah

    A new opportunity for outdoor, bike, and paddle retailers, brands, and media to safely meet in person this August PARK CITY, UT (4/22/21) – The Big Gear Show is proud to announce Outside Interactive as a supporting partner for its inaugural Park City, Utah event. The Big Gear Show brings together global brands and top…

  • Endura Built on Baggies Short Collection

    Durable, stretch-tested Endura’s Baggy Short line can be loaded with cargo and relied on to protect and serve you in and out of the saddle. The early pioneers of baggy shorts back in the ’90s, Endura earned a reputation forged on a no-nonsense durable kit for committed riders and pros alike. From the collaboration that…

  • Shop Online from These 14 Outdoor Brands to Support the Protection of North America’s Wild Places

    The Conservation Alliance’s #WeKeepItWild campaign will run from April 21-27 BEND, Ore. (April 20, 2021) – Top outdoor brands are coming together to support The Conservation Alliance by donating 5% of all online sales April 21-27 as part of the organization’s #WeKeepItWild campaign. This year, the coalition of participating member companies includes Backpacker’s Pantry, Dometic.…

  • Panaracer Unveils 2021 Limited Edition Gravelking Colors

    Tire manufacturer Panaracer is proud to unveil its 2021 limited edition Gravelking Color tires. For the fourth year in a row, Panaracer has made its dominant gravel tires available in unique colors to help riders add a pop of color and personal flair to their bike builds. These single-run, limited edition colored Gravelking tires are…

  • MANTRA Labs Chrono-Nutrition System Gives Your Mental and Physical Well-Being A Boost

    A Family Business Focused on Helping People Realize their Greatness Through Simple, Every day, Science-backed Nutritional Habits. MANTRA Labs is a family business focused on helping people realize their greatness through simple, every day, science-backed nutritional habits. The company was founded in 2019 by actor and mental health awareness advocate Jared Padalecki (Dean Forester on…

  • Ascent Protein On-The-Go Beverage and Protein Products

    Spring is here and summer is nearly upon us. With the seasonal changes, you are likely looking to shake up your normal fitness routines –  leaving your “at-home” regimens behind and getting outside for biking, hiking, boot camps, running, and obstacle courses. Now is the time for easy, refreshing, on-the-go beverages and protein-packed recipes. Ascent…