Category: Apparel/Protection

  • ROKA’s Limited Edition Eclipse Glasses

    Excitement for the Total Eclipse is sweeping across the nation, and the buzz is undeniable whether you find yourself in the path of totality or not. To join in on the fun, ROKA has released Limited Edition Eclipse Glasses! The path of the Total Eclipse in the United States starts in Eagle Pass, Texas, goes…

  • Sweet Protection Unveils Two New Helmets In Spring/Summer 2024 Collection

    Fluxer Mips and Primer Mips Helmets Highlight New Collection Sweet Protection, the industry leader in high-performance helmets, goggles, and technical clothing, will feature two new helmets in its Spring/Summer 2024 collection. These will add to the company’s already impressive roster of award-winning helmets for road cyclists, gravel riders, and mountain bikers. Fluxer MIPS The Fluxer…

  • Stash from Tifosi Optics Offers Elevated Performance on Road and Trail

    Open top frame increases airflow to limit fogging. Tifosi Optics, a leading sport and lifestyle sunglasses brand, is proud to launch Stash, a versatile performance sunglasses that promotes enhanced airflow for stylish performance. The Stash is an oversized framed companion for any adventure, whether used for century rides or a lunch break trail run. Featuring…

  • SockGuy Releases New Designs for Spring 2024

      SockGuy has new designs engineered to inspire athletes everywhere, from roadies to mountain bikers, runners, hikers, and gym freaks. As usual, we’re keeping it weird and fun! With 28 years as a sock expert, SockGuy has provided athletes, outdoor enthusiasts, and pretty much everyone else with a high-performance fit and cool designs for hard-working/hard-playing…

  • Smith Unveils New Trail-Focused Payroll Helmet

    Lightweight Half Shell Design for Enduro, Trail, and e-MTB rides Drop into banked corners and confidently roll flowy singletracks in Smith’s new Payroll helmet. The half-shell design offers complete coverage and the most advanced protection technologies for enduro, trail, and e-MTB rides. The lightweight in-mold construction houses internal zonal Koroyd coverage for lightweight, energy-absorbing, and ventilated…

  • Caterpy Laces Secures SIMBOL Communications as PR Agency of Record

    A pioneering shoelace/elastic brand already renowned in the running industry hopes to grow awareness in outdoor, lifestyle, and fashion for unique, self-locking, no-tie laces and more. Caterpy Group Inc., the pioneering brand already well known in the running world for its unique, patented no-tie elastic laces – which convert any laceable shoe into a step-in,…

  • Introducing SPINSHIFT: New Cycling Apparel from GOREWEAR

    GOREWEAR’s SPINSHIFT is its newest cycling apparel. The lineup includes the waterproof SPINSHIFT Jacket, which features a PFC-free GORE-TEX ePE membrane, the SPINSHIFT Jersey, the SPINSHIFT Long Sleeved Jersey, and the warm-weather SPINSHIFT Breathe Jersey. SPINSHIFT Jacket Their completely redesigned next-generation GORE-TEX Cycling Jacket: thinner, lighter, freedom-to-move comfort that’s waterproof as ever. The Spinshift Jacket is…

  • Limar Announces the Livigno Full-Face Helmet

    Livigno – Lighten Your Challenge The new full-face helmet for Downhill and Enduro Limar continues to expand its mountain bike helmet offerings with the addition of the Livigno full-face helmet. Joining the Tonale and Etna in their E_VOLUTION collection, the Livigno is ideal for enduro and downhill riders wanting a lightweight and breathable helmet option with…

  • PEARL iZUMi Spring/Summer 2024 Product Launch

    PEARL iZUMi has released their highly anticipated new SS24 product line, covering mountain, road, gravel, and bikestyle. These products stand at the forefront of the brand’s refresh as they aim to reinvigorate their dominant position in the cycling industry in 2024. With a commitment to inspiring and empowering riders to push their limits, explore new…

  • Fischer athlete Noah Dines breaks record for most vert skied in one month

    Fischer Alpine Ski athlete, Noah Dines’s recent achievement of logging the most vertical feet ever ascended in one month, is an impressive feat. Dines is hoping to ski a whopping 3 million vertical feet in 2024, and just this January, he tallied 378,024 vertical feet, beating out Greg Hill, who set the previous vert record…

  • Tifosi Optics releases the Sanctum Sunglasses

    Tifosi Optics has launched the Sanctum, an oversized shield-style pair of sunglasses that exudes a perfect combination of fashion and functionality. Sanctum makes history as the brand’s first sunglasses style to be crafted with plant-based frame technology, Thrive. Composed of 45% renewable raw materials derived from castor oil, the Thrive Frame boasts a light, flexible,…

  • Backcountry Access Announces New Branding and Brand Logo for 2024

    Backcountry Access Announces New Branding and Brand Logo for 2024 Backcountry Access (BCA) was founded in Colorado in 1994 by hardcore backcountry enthusiasts whose primary objective was to innovate backcountry safety for all. Since its inception, BCA has achieved many landmark “firsts” in product innovation and safety techniques that have made a lasting impact on…

  • The Warmest Gloves for January’s Coldest Days – Gordini’s Top Selects for Keeping You Outside Longer

    Here is a selection of the warmest gloves and mitts from Gordini. Gordini’s styles feature revolutionary fabrics, features, and insulation for protection and warmth for the coldest of days. After just having some of the most bitter cold conditions in Colorado, these gloves are the ideal candidate to survive the brunt of the winter. FORGE…

  • Helly Hansen’s Winter 2023 Arctic Patrol Collection

    Helly Hansen’s Winter 2023 Arctic Patrol Collection, Developed With and Tested By Arctic Scientists Since its founding in 1877, Helly Hansen has continued to work closely with professionals, gathering their insights throughout the design and development process to create gear that can withstand the harshest conditions, even with changing activity levels and fluctuating weather. For…

  • Best Wool Socks for Biking: Swiftwick’s Pursuit Collection

    Your Adventure Companion: Merino Wool Socks For Year-Round Performance The Swiftwick PURSUIT is constructed with nature’s technical fiber Merino wool and upgraded with a reinforced heel and toe to maximize durability. The four-season fiber of Merino wool provides warmth in the winter and cooling in the summer and absorbs moisture without feeling soggy or losing…

  • Smith Optics Launches The Venture Sunglasses

    Where snow falls, you follow. On summit bids or high-speed descents, the Smith Venture sunglasses provide much-needed eye protection in alpine environments. They’re our take on glacier glasses, with removable side shields that protect against light reflecting off snow, rock, and ice. ChromaPop lens technology offers a terrain-boosting view of every wind drift and crevasse.…