Category: Apparel/Protection

  • Balega Spring 2021 Sock Collection

    The Balega Spring 2021 collection includes the addition of the brand new Support style and updated designs and colorways in the UltraGlide, Ultralight, Silver, and Women’s Enduro collections. Thoughts => Balega makes some excellent socks that are well made and have a ton of functional technology, which works optimally out in the real world. Whether…

  • Endura Introduces the MT500 Smok’n Prints

    The Atherton siblings front this unashamed full-on fashion extravaganza. Psychedelic prints and pants on fire… strap in for the ride. May 19, 2021, Scotland: Embrace the new riding season with bold psychedelic prints and a kaleidoscope of color.  A trance sequence of head-to-toe outfitting for him and her.  With a reputation for dialed style on…

  • Carbitex Growing in Cycling Market

    Carbitex is one of the pioneers of flexible carbon fiber textiles used in performance footwear. For cycling, their fabric technology offers power transfer, immediate response, and better pedal connection. They’re currently integrated into Scott’s MTB RC SL Supersonic shoe and the Mavic XA Flex flat pedal shoe. With the growing carbon fiber trend in performance…

  • 100% Introduces the SP21 MTB Gear Collection

    The Spring 2021 Collection features new products and designs for the complete range. Press Release Once again, 100% is pushing the boundaries of technical mountain-bike riding apparel with the launch of the Spring 2021 Collection.  This modern-day disruptive collection intentionally balances function and design. Leading off the 2021 collection is the all-new R-Core Concept.…

  • Endura Built on Baggies Short Collection

    Durable, stretch-tested Endura’s Baggy Short line can be loaded with cargo and relied on to protect and serve you in and out of the saddle. The early pioneers of baggy shorts back in the ’90s, Endura earned a reputation forged on a no-nonsense durable kit for committed riders and pros alike. From the collaboration that…

  • A Day in the Shoes of Dan Atherton | Dig, Ride, Repeat in the Refreshed Ride Concepts Mid-Cut TNT

    From racing BMX as a lad to standing on the top step at a World Cup, Dan Atherton has dedicated his career to the progression of mountain biking. He’s achieved top results in BMX, Enduro, Four Cross, and Downhill, including numerous World Cup and EWS podiums and a Four Cross World Cup win. Fast forward…

  • The ABUS Pedelec 2.0 Helmet

    Urban Micromobilty Safety for Bike, eBike, and eScooter Designed specifically for urban use, the Pedelec 2.0 helmet from ABUS features an unmatched combination of safety and convenience features.  Thoughts => The Pedelec 2.0 helmet features an array of innovative features, including an integrated rear taillight, visibility reflectors, a ventilation cooling system, ponytail compatibility, a…

  • Mountain Hardwear Spring and Fall 2021 Lineup

      Mountain Hardwear will be releasing the large PCT 55L pack this Spring. For Fall, they’ll have the innovative Stretchdown Light Pullover and Stretchdown Pant, the ski/snow Boundary Ridge Gore-Tex Jacket + Bib, and two ski packs, the Snoskiwoski and Powabunga. Stretchdown Light Pullover The stretchdown collection is welcoming its most lightweight iteration yet –…

  • HOKA ONE ONE Fall 2021

    Highlights for HOKA ONE ONE Fall 2021 include the Anacapa Mid GTX and Anacapa Low GTX hiking shoes, the Clifton 8 running shoe, and the Zinal trail runner. For apparel, they have the Speedgoat Trail Short, and Merino Short Sleeve, and Long Sleeve Tee. Anacapa Mid GTX Since debuting HOKA’s Skyline two years ago, we’ve…

  • Dakota Grizzly Spring 2021

    New changes for 2021, Dakota Grizzly, announces its Summer ’21 line complete with fresh branding. Dakota Grizzly, fondly known as “Dakota” for over a decade, will reveal a new mark in its 2021 branding: DKOTA. The emphasis on the DKOTA portion of the brand’s name was a response to the shorthand that came naturally to…

  • CopperJoint Compression Gear Delivers Pain Relief Without Medication

    Press Release Copper-infused garments provide drug-free pain relief and support for joints and muscles After spending a long day biking, your mood has probably improved tenfold, but when it comes to your muscles and joints, they are probably begging for some TLC. CopperJoint makes a wide variety of compression garments ranging from sleeves to socks that not…

  • 100% Spring 2021 Launch: Meet Rideley

    Rideley Own the Road. 100% newest Active Performance retro and race-inspired square frame to shield yourself from the chaos of the world right now. Elevate your everyday sunglasses with upgraded design features in almost every way. Designed in California, and infinite inspiration from cruising the long winding roads along the coast. #SeeMoreOfWhatMatters MSRP: $110 –…

  • Just In – SockGuy’s SGX Socks

    SockGuy just added a brand new performance sock to its lineup of high-performing socks for elite athletes. SockGuy’s SGX socks are designed with the performance athlete in mind and feature their exclusive Elite Performance Formula, a perfect blend of polypropylene, nylon, and spandex. Their SGX sock line provides a cool compression comfort-fit, performance ribbing, and…

  • Troy Lee Designs Introduces The A3 Helmet

    The new Troy Lee Designs A3 helmet is so comfortable you’ll never take it off. The A3 mountain bike helmet is a new standard in premium mountain bike helmets with luxury comfort, patent-pending innovations in safety, ventilation that will keep you cool on the longest climbs with comfort and coverage to protect you on the…

  • Ride Concepts Hellion Elite: Serious Grip, Serious Fun

    Put the Fun Back into Mountain Biking with Ride Concepts’ Hellion Elite Serious Grip, Serious Fun March 18, 2021 – Reno, NV – Mountain biking doesn’t have to be so damn serious. Oftentimes, we just need a release from the daily routine, whether it’s a job, school, home, or worse — a pandemic. That’s where…

  • Boosocki and Birds Aren’t Real Collaborate On New Sock Collection

    Comedic sock brand, Boosocki, and activist movement, Birds Aren’t Real will be launching a collection of socks that pay homage to the activism savants fighting for the American people and spreading the feathered gospel. All birds are actually sophisticated surveillance drones! Do you believe in ghosts? Do you believe in birds? Well, we do…sort of,…