Category: Sunglasses

  • ROKA Releases The New Ventilated Matador Air With Stellar Visibility

    Race-proven by ROKA Athletes in some of the harshest conditions in the toughest races, the Matador Air is the next evolution of ROKA’s revolutionary Matador design. Aug. 9, 2021 (Austin, TX )– ROKA Sports, Inc., the Austin, Texas-based performance design company, releases the Matador Air today – a more ventilated, lighter-weight version of the best-selling,…

  • Julbo 2021 Eyewear

    Julbo’s latest models including the Fury, Rush, and Ultimate pair stylish and functional design with award-winning Reactiv Photochromic lens technology. Ideal for changing light environments, Julbo’s performance is unrivaled in outdoor sport. The legendary French brand, long a staple in outdoor and mountaineering circles, specializes in performance eyewear.   RUSH Offering uncompromising performance, RUSH is…

  • Introducing the Rapha Mountain Bike Performance Trailwear Lineup

    Through a new range of Performance Trailwear, a dynamic athlete roster, and new commitments to advocacy initiatives, Rapha extends its ambition to make cycling the most popular sport in the world to mountain biking. Press Release Rapha exists to make cycling the most popular sport in the world. In everything we do, from the clothing…

  • 100% Spring 2021 Launch: Meet Rideley

    Rideley Own the Road. 100% newest Active Performance retro and race-inspired square frame to shield yourself from the chaos of the world right now. Elevate your everyday sunglasses with upgraded design features in almost every way. Designed in California, and infinite inspiration from cruising the long winding roads along the coast. #SeeMoreOfWhatMatters MSRP: $110 –…

  • Smith Optics 2021 – Shift MAG Sunglasses and Engage Helmet

    Shift MAG Sunglasses Pushing athletic endeavors into overdrive, the new Smith Shift MAG offers cyclists and runners every performance advantage possible when it comes to speed. The new 5-base shield unisex sunglass features a slight wrap fit for complete coverage and includes Smith’s notable ChromaPop™ and MAG technologies. The superlight and slim frame – complete…

  • Outdoor Retailer Winter 2021 – adidas Sport Eyewear

    The adidas Sport Eyewear collection focuses on best-in-performance athletic eyewear. Contemporary and versatile, it takes you from streets and stadiums to trails and tracks. Highlights include 0003, 0004, 0008, 0012, which include the Kolor Up™ technology to visually enhance your surrounding light, color, and contrast for optimal visual performance. adidas Sport Eyewear elevates every moment,…

  • Outdoor Retailer Winter 2021 – Bollé

    Torus Goggle This is what happens when optimal design meets the ultimate performance. Unleash your power with Torus, the new beast from Bollé. Thanks to its large toric shape and optimized frame, the Torus provides an extra-wide field of view and eliminates distortion. It offers the best possible vision while optimizing airflow to further reduce…

  • Outdoor Retailer Winter 2021 – gogglesoc, Button Ski Hangers, and Pure Mountain Fun Ski Pack

    gogglesoc The Original Goggle Cover If you have just spent megabucks on a goggle, why wouldn’t you want to protect them when you’re having a beer, or when they are bouncing around in the trunk of your car following a big day on the hill? They’ve designed over 800 fashionable gogglesocs for people to protect…

  • Tifosi Optics Releases Tsali Sunglasses

    Tsali – A Sunglass Built to Dominate When you are pushing through that last mile on the road or trail, count on Tsali to be right there with you. Tifosi Optics’ newest sport sunglass, Tsali, is built to protect your eyes for the long haul. Whether you are a powerhouse when running, hiking, or cycling, Tsali will…

  • First Look – Smith Optics Pathway Sunglasses

    The new Smith Optics Pathway unites performance features with a perfected sunglass frame to tackle tough runs, tacky singletrack trails, and hilly hikes, season after season. Designed to support elite athletes to adrenaline adventure seekers, the full-frame performance eyewear with top-tier ChromaPop™ lenses offers fast and light features in a large coverage, 8 base wrap-style…

  • Bollé Launches First Ever Augmented Reality Sunglass Experience For Smartphones

    New AR Technology Allows Users to Experience Bollé Phantom lenses on their Smartphone and Purchase From a Participating Retailer. Bollé, maker of the most innovative lenses in the world is forever changing the way people try and buy sunglasses. With the introduction of an exclusive Augmented Reality Sunglass experience, shoppers can now try-out Bollé’s flagship Phantom lens…

  • 100% Hypercraft Sunglasses – Carbon-infused frames that are lighter and stronger

    The new 100% Hypercraft sunglasses features UltraCarbon technology, which weaves carbon fiber into the nylon to create the lightest and most durable frames possible. Weighing in at an astonishingly light 23 grams, the Hypercraft, with its streamlined laser-cut rimless shield, superior ventilation, aerodynamics, and a featherweight frame makes it the ultimate go-to performance sunglass. 100% Unveils UltraCarbon Technology Hypercraft Sport Performance sunglasses now feature carbon-infused frames…

  • Bollé’s Lightshifter and Chronoshield Sunglasses, and Trackdown MIPS Helmet

    Lightshifter Sunglasses The latest addition to Bollé’s performance collection and the choice of the renowned French cycling team, AG2R LA MONDIALE, LIGHTSHIFTER is characterized by a modern and sharp semi-rimless design, directly inspired by its big sister SHIFTER, launched last year. This model features stylish laser details on the lens, offering a premium and assertive look…

  • Smith Optics Lowdown 2 Sunglasses Review

    A contemporary adaptation of the classic Smith Optics frame, the Lowdown 2 keeps a familiar silhouette with a new take on surface design and an updated flatter four base face front. Their performance is wrapped in a lifestyle look with a lightweight frame, no-slip megol nose pads, and the innovative ChromaPop lenses to enhance all…

  • 2019 Apparel Gift Guide – Five Ten, GORE Wear, Pearl iZUMi, Showers Pass, and Julbo

    Five Ten Kestrel Pro Boa Five Ten has wholly revised their discontinued Kestrel Boa model with the new 2019 Kestrel Pro Boa to help improve and optimize the fit. They moved the Boa lacing system upwards, and it no longer as far towards the toes, and a Velcro strap at the bottom has now replaced…

  • Fresh Produce – Fix Manufacturing, 100%, and adidas Outdoor

    Fix Manufacturing The Wheelie Wrench Pro Now is your chance to get the most compact, lightweight, fully-featured tool available. We had a small batch of these releases early in the year and they sold out immediately. With 20+ tools in one, the Wheelie Wrench Pro will keep you moving on the trail or road. For…