• Shimano’s BOA Fit System-equipped Gravity Collectio

    SHIMANO BOA-POWERED MTB FOOTWEAR Dial up your performance mid-season with fresh BOA-powered mountain bike footwear. Shimano has launched four new models featuring the BOA Fit System, delivering a micro-adjustable, pressure-free fit. The GF800, available in Men’s and Women’s versions, is a low-cut, flat pedal downhill shoe featuring the L6 dial platform for a custom fit. Also utilizing the

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  • Feedback Sports Announces the Pro Air Lift and Pneuma CC Floor Pump

    NEW Pro Air Lift, Pneuma CC Floor Pump, and More at Eurobike Pro Air Lift – Pneumatic Lift Repair Stand Feedback Sports is pleased to share news of the Pro Air Lift, a pneumatic lift bike stand made for the needs of traveling professional mechanics, home repair enthusiasts, and riders at every level. We’re honored

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  • Hope Technology Unveils the EVO Brake

    At Hope Technology, we’re renowned for making components that last for four years. Our test-winning brake, the Tech 4, was due for an update—not a reinvention, but a refinement. Introducing the EVO: A step up in braking performance, with updates to both the master cylinder and calipers, EVO delivers improved control, power, and serviceability across

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  • Introducing the WTB Peacekeeper Tire: Fast Rolling, Hard Charging.

    FRANKFURT, GERMANY – June 23rd, 2025 – WTB is proud to introduce the all-new WTB Peacekeeper, a versatile trail tire built for riders who expect XC efficiency without giving up confident handling and control. Engineered to sit between the lightweight Macro and the burly Trail Boss, the WTB Peacekeeper delivers a balance of speed and

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  • Review – POC Motion Air Long Sleeve MTB Jersey and Motion Air MTB Shorts

    POC released the new Motion Air Long Sleeve MTB Jersey and Motion Air MTB Shorts. POC gear (helmets, apparel, eyewear) has always been well-made, well-engineered, and utilizes highly technical materials. The Motion Air lineup is available in men’s and women’s versions, and also includes a Short-Sleeve Jersey and a 3/4-Sleeve jersey. Motion Air Long Sleeve

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  • Pirelli’s new made in Italy Scorpion XC RC and the Scorpion XC M tires

    Pirelli Launches The First Mountain Bike Tires Made In Italy With FSC Certified Natural Rubber Pirelli presents the SCORPION XC RC and M, the first 100% Made in Italy mountain bike tires with FSC™ certified natural rubber*. These products are manufactured at Pirelli’s Milan-Bollate plant, which exclusively uses natural rubber certified by the Forest Stewardship

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  • KS RAGE Circuit Wireless Dropper Post

    Wireless dropper tech, now within reach. Built on KS’s LEV Circuit expertise, the RAGE Circuit delivers reliable performance at a price that makes wireless more accessible than ever ($399). The RAGE Circuit is designed for riders seeking wireless simplicity, reliability, and performance at a great value. It will be offered in 30.9 mm and 31.6

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  • MAGURA LOUISE ELITE, GUSTAV ELITE, CLARA PRO, and MDR-S 2.0 Rotor

    MAGURA new LOUISE ELITE, GUSTAV ELITE, CLARA PRO brakes, MDR-S 2.0 Rotors, and MDP 13 SILVER & MDP 13 GOLD/YELLOW pads. MAGURA brings back the LOUISE disc brake: As LOUISE ELITE. Reliable 4-piston power for a wide range of applications – with ABS compatibility, EASY LINK technology, and proven MAGURA performance. With the new LOUISE

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  • Video – Hans Rey Bids Farewell To GT Bicycles After 38 Years

    To see the video, go here: My farewell to GT Bicycles after 38 amazing years After almost four decades as a sponsored rider for GT Bicycles, Hans “No Way” Rey announced his departure. Hans was a pioneer in mountain bike trials and extreme mountain biking, also known as freeriding. Rey began riding in the late

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  • Industry Nine Acquires We Are One Composites

    Building on Strengths, Innovating for the Future For years, Industry Nine and We Are One have each been pioneers in their respective crafts—Industry Nine in Asheville, NC, with its state-of-the-art hub and wheel systems, and We Are One in Kamloops, BC, with its renowned hand-laid carbon rims. Together, they will fuse best-in-class metalworking with advanced

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  • Velocio Releases 2025 UNITY Jersey to benefit the ACLU

    Velocio is proud to release the 2025 UNITY Jersey, benefiting the American Civil Liberties Union. The American Civil Liberties Union is 1.1 million members strong — all with the goal of defending individual freedoms and standing up against government abuse. Unity began in 2017 as a show of support and a catalyst for change, raising

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  • G-Form and Pro Freeride and Slopestyle MTB Athlete Emil Johansson Launch EJ Signature Collection

    Next-gen mountain biking protection with Sustainable Innovation, Delivering Elite-Level Impact Protection, Durability, and Breathability.  PROVIDENCE, RI, June 2, 2025 – G-Form®, the innovative technology protection brand, today proudly announced the launch of the EJ Signature Collection, an elite line of protective gear designed for MTB enthusiasts and competitive riders. Inspired by pro freeride and slopestyle

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  • Tifosi Moab Lite

    Born from the rugged spirit of the original Moab, the Tifosi Moab Lite carries forward everything athletes loved—bold shield styling, performance-first design, and a secure, stay-put fit. However, it’s now lighter, faster, and more streamlined than ever. Click here to buy the Moab Lite. We took the full-rim frame and trimmed it down to a

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  • Review – HandleStash Bigmouth Burrito Handlebar Bag

    The HandleStash Bigmouth Burrito has a 2-liter capacity, which makes this the handlebar bag Goldilocks dreamed of: not too small to hold your stuff, not too big that it gets in the way. It’s Juuuuust right. The unique, wide-opening zipper easily accommodates your belongings. Contrasting black webbing provides numerous options for securing a ski rack

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  • 1UP USA Unveils Fully Redesigned Recon Upright Hitch Rack

    New Recon is 15% Lighter, Easier to maintain, and built to Last. 1UP USA, the Wisconsin-based manufacturer known for setting the quality and performance standard in bicycle transportation, is proud to announce the launch of its fully re-engineered Recon Rack—a vertical hanging hitch rack now available in 4, 5, and 6-bike configurations. More than just

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  • A Taste for Community: Tailwind & Chris Blevins Team Up for New Flavor w/ Giveback

    Tailwind Nutrition is excited to introduce its latest limited edition Endurance Fuel flavor, Ginger Lime. In collaboration with Tailwind athlete, two-time Olympian, 2021 Mountain Bike Short Track World Champion, and current leader of the 2025 UCI MTB World Cup, Christopher Blevins, the new ginger lime Endurance Fuel will provide a monetary giveback to Silver Stallion

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