Flow Formulas Announces the Launch of New Endurance Chews

by Brian Mullin on July 9, 2024

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Revolutionizing Performance Nutrition with a Delicious, Convenient, and Sustainable Solution

Flow Formulas, a leader in innovative sports nutrition, is thrilled to announce the launch of its newest product, Flow Formulas Endurance Chews. Available starting July 1st, 2024, these endurance chews are designed to provide athletes with a tasty and effective way to fuel their training and racing.

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Flow Formulas Endurance Chews are formulated with the same scientifically backed carbohydrate ratio found in our popular Endurance and Gel mix lines, ensuring optimal energy delivery and performance enhancement. Each package contains five chews, providing 130 calories. The Chews will come in two flavors: Very Berry and Strawberry, with Pineapple Passionfruit following shortly after. They start at an MSRP of $3.49.

Product Features:

  • Optimized Carbohydrate Ratio: Featuring a 1:0.8 ratio of glucose to fructose, these chews offer efficient energy absorption and sustained endurance.
  • Nutrient-rich: Packed with essential calories and electrolytes to support prolonged physical activity.
  • Allergen-Free: Free from the top 12 allergens, making them a safe choice for all athletes.
  • Eco-Friendly Packaging: Committed to sustainability, Flow Formulas uses 100% compostable PLA packaging, ensuring our products are as kind to the environment as they benefit your performance.

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“We’re excited to expand our product line with these new Endurance Chews,” said Hannah Reese, Founder at Flow Formulas. “Our goal is to provide athletes with high-quality, effective nutrition solutions, and these chews offer a convenient and enjoyable way to fuel their activities while adhering to our commitment to sustainability.”

The Flow Formulas Endurance Chews are set to become an essential part of any athlete’s nutrition strategy. They offer a portable and delicious option during workouts and competitions.

 

About Flow Formulas:

Flow Formulas began its journey in Colorado in 2017 when co-founder Hannah, a competitive runner training for the Olympic Trials in the marathon, discovered she had allergies to corn, gluten, peanuts, soy, and dairy. Facing the challenge of finding suitable endurance sports drinks, Hannah, a registered dietitian and researcher, created her first product, the Lemon Lime Endurance Mix. Caleb Reese joined forces with Hannah, leveraging his scientific expertise and community connections. Together, they established Flow Formulas, driven by a passion for creating high-quality, allergen-free sports nutrition products. Today, Flow Formulas is renowned for its commitment to quality, innovation, and sustainability, providing athletes with superior nutrition solutions tailored to their unique needs.

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