New Caffeine-Free Strawberry Hibiscus ROCTANE Energy Drink Mix delivers refreshing fuel for endurance efforts.
GU Energy Labs launched the new caffeine-free Strawberry Hibiscus flavor into its ROCTANE Energy Drink Mix line-up, giving athletes an even broader variety of fueling choices. The all-new flavor provides inspiration to keep pushing during tough training blocks and races.
Through extensive testing and their own experience as endurance athletes, the R&D Team at GU knows that avoiding flavor-fatigue is just as important as avoiding physical fatigue. Using Flavor Science as a guide, the team develops exciting yet familiar flavors that evoke memories of favorite foods and drinks, helping athletes stay motivated to continue fueling. With the addition of Strawberry Hibiscus, the ROCTANE Energy Drink line-up now includes five flavors containing critical carbohydrates, electrolytes, and amino acids.
“Consuming only one type of food or drink for many hours while training or racing can lead to flavor fatigue or worse, a loss of appetite and decreased desire to fuel,” said Magda Boulet, GU’s SVP Innovation, Research & Development. “By mixing different flavors and form factors, including liquids and solids, you stand a better chance of maintaining your desire to fuel and keep moving. We believe that the Strawberry Hibiscus ROCTANE Drink is another great option for athletes to add variety to their fueling plans.”
Hibiscus has seen a huge spike in popularity in recent years and was named “Flavor of the Year” in 2019 by Firmenich, the world’s largest flavor developer. Its slightly tart, herbaceous flavor is a natural match for sweet, juicy strawberries, creating a refreshing taste profile with a lively zing.
ROCTANE Energy Drink Mix is an all-in-one solution to energy and hydration with key nutrients like electrolytes and branched-chain amino acids to keep you feeling strong and energized. The precise blend of complex and simple carbohydrates will fuel you up, so you feel good, longer. Drink one serving every hour to stay energized and hydrated while exercising.
It is a light-tasting, easy-to-mix formula for fueling serious efforts. Each 250-calorie serving contains:
- Carbohydrates (maltodextrin and fructose) that use non-competing pathways which can help maximize absorption, increase carbohydrate utilization, and diminish stomach distress, so you get the energy that kicks in quickly and stays with you
- Sodium, the primary electrolyte lost in sweat that aids in hydration by maintaining fluid balance
- Branched-chain amino acids (L-Leucine, L-Valine, and L-Isoleucine) may reduce mental fatigue and decrease muscle damage while jump-starting recovery
- Taurine can help maintain heart contractility and improve cardiac output during long exercise sessions†
- Beta-alanine can help promote the formation of the intramuscular buffer carnosine, which can help delay the onset of fatigue during high-intensity efforts.
Strawberry Hibiscus is the fifth flavor in the ROCTANE Energy Drink Mix line and the second non-caffeinated option (joining Grape). As with the other four flavors, (Lemon Berry, Summit Tea, Tropical Fruit, and Grape), Strawberry Hibiscus is available in a 12-Serv. Canister (MSRP $30), 24-Serv. Canister (MSRP $45) and a Box of 10 Individual-Serv. Packets (MSRP $32.50).
Available for purchase on GUEnergy.com
This new flavor expands the comprehensive ROCTANE System, which features products created to fuel any athlete’s most demanding activities and races and promote proper recovery afterward. The full ROCTANE System includes ROCTANE Energy Drink Mix, ROCTANE Gel, ROCTANE Protein Recovery Drink Mix, and the four-supplement ROCTANE Capsules line.
Click here to purchase the 24 serving canister
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