REI (Recreational Equipment, Inc.) is extremely excited to announce that starting March 2nd, REI members will experience five new benefits, allowing the co-op to deepen the relationship with their member community.
Things have come a long way since I joined back in the early 70s’. My membership number is just a hair over 300,00, and now they have around 25 million members! It always offered excellent benefits, shopping, and the end-of-the-year Co-op member patronage dividend.
With the addition of these benefits, the price of a lifetime membership will now be $30. Before making this change, they took the time to listen to potential members and employees and ensure that the price of lifetime membership remained accessible for everyone. They listened to feedback from a diverse group of current and potential members, as well as REI field team members who feel confident that the new price and benefits will continue to be attractive to a broad range of customers.
Click here to become an REI Member
REI Membership is now better than ever!
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