Author: Brian Mullin

  • Introducing BOA FS2 Dynamic360 Helmet Fit System

    Introducing BOA FS2 Dynamic360 Helmet Fit System

    BOA PUSHES CYCLING PERFORMANCE FORWARD WITH ALL-NEW FS2 HELMET FIT SYSTEM AND SCIENCE-BACKED FINDINGS Celebrating 25 years of innovation, BOA® continues to work closely with the world’s top cycling brands to enhance performance through superior fit in footwear and headwear, including the all-new FS2 dial platform for helmets—helping cyclists start better and finish even stronger.…

  • Tifosi Launches the Sylo Sunglasses

    Tifosi Launches the Sylo Sunglasses

    Sylo by Tifosi: Versatile Lifestyle Sunglasses Built for Real Life Versatile lifestyle sunglasses do more than look great in one setting — they move seamlessly from the morning commute to an afternoon on the trail without missing a beat. The Sylo from Tifosi Optics was designed with exactly that kind of adaptability in mind, pairing…

  • FIDLOCK Wins iF Design Award with New MAGKNOT Fastening System

    FIDLOCK Wins iF Design Award with New MAGKNOT Fastening System

    FIDLOCK Wins Prestigious iF Design Award-Winning Innovation Legacy with New MAGKNOT Fastening System Magnetic simplicity meets everyday functionality in FIDLOCK’s latest Award-winning innovation FIDLOCK continues to prove that innovation can make everyday products smarter, easier, and more intuitive. The German brand, already recognized globally for its award-winning magnetic-mechanical technologies, has now added another major accolade…

  • Otter 2026 – Drift Shoes, RSVR Hydration, POVEC Sunglasses, Morelle e-Bike, Pinebury & Showers Pass Apparel

    Otter 2026 – Drift Shoes, RSVR Hydration, POVEC Sunglasses, Morelle e-Bike, Pinebury & Showers Pass Apparel

    Drift ARC Forge We make small-batch, hand-crafted waterproof shoes from the finest leather, designed to clip into two-bolt, SPD-compatible pedals. ARC is an all-season low-top cycling sneaker, engineered for power and lasting stability. A stiff composite shank delivers efficient power transfer to the pedals, while a reinforced toe box protects the foot and maintains structure…

  • Sea Otter 2026 – PIVOT XD

    Sea Otter 2026 – PIVOT XD

    Our toughest Pivot yet, the Pivot XD, expands our line of swing-away hitch accessories. Built to carry heavy e-bikes, a moto carrier, vertical bike racks, and more on your next adventure. Designed with bolt-on accessories in mind, the Pivot XD handles up to 350 lbs with an incredibly smooth passenger-side swing-out. Let the Pivot XD…

  • Sea Otter 2026 – SQlab, Prevelo, Eaglebear, and Tern

    Sea Otter 2026 – SQlab, Prevelo, Eaglebear, and Tern

    SQlab 611 Infinergy Ergowave active 2.1 ltd. ION ClipOn Robust MTB saddle for long rides Maximum control meets striking design. The ION Limited Edition of the 611 Infinergy® ERGOWAVE® active combines proven SQlab ergonomics with the progressive design of ION. Developed for all-mountain and enduro use, the saddle impresses with targeted pressure relief, grippy Infinergy®…

  • Tailwind’s Limited-Edition Mango Yuzu Endurance Fuel and Partnering With The Conservation Alliance

    Tailwind’s Limited-Edition Mango Yuzu Endurance Fuel and Partnering With The Conservation Alliance

    Tailwind Nutrition Partners with The Conservation Alliance for Trail, Land, and Open Space Access Philanthropic donations transcend Earth Week with a prolonged giveback program Tailwind Nutrition, the leading provider of simple and complete nutrition products, has partnered with The Conservation Alliance to support the mission of protecting North America’s wild places. Tailwind Nutrition will donate…

  • Hestra New D3O Bike Gloves

    Hestra New D3O Bike Gloves

    Hestra is expanding its bike collection with two new D3O-enhanced cycling gloves designed for long, warm-weather days on both road and gravel. The Bike Guard D3O Long 5-Finger Glove is a lightweight, highly ventilated option built for sustained road and trail riding. It features D3O palm panels that help dampen vibration and reduce hand numbness…

  • Sea Otter 2026 – Delium Tires

    Sea Otter 2026 – Delium Tires

    Delium Unveils Its Radial Mountain Bike Tires — Redefining Grip, Comfort & Control New Rugged and Versatile Radial Models Available in Reinforced Construction Deliver Advanced Performance Through Radial Grip Technology Delium Tires is excited to debut its all-new Radial mountain bike tire models at the Sea Otter Classic in Monterey, CA, from April 16–19. We…

  • Sea Otter 2026 – Fox Racing

    Sea Otter 2026 – Fox Racing

    Fox Racing introduces the all-new Flexair Mountain Bike Collection. The all-new Flexair includes men’s and women’s jerseys, pants, shorts, and gloves. Redesigned from the ground up, the all-new Flexair pushes the pace for both trail riders and between-the-tape racers. The familiar, articulated slim, tapered fit is body-mapped to maximize mobility in the rider’s attack position.…

  • Sea Otter 2026 – Smith Optics Pilot MTB Helmet

    Sea Otter 2026 – Smith Optics Pilot MTB Helmet

    Navigate New Terrain in the all-new SMITH Optics Pilot MTB Helmet Take to the trails with confidence and comfort with the new Pilot MTB helmet from SMITH. Purpose-built for fine-tuned fit and ultimate integration with SMITH eyewear, the Pilot is designed for novice and emerging riders ready to tackle new terrain. The trail-ready helmet features…

  • Sea Otter 2026 – Rudy Project New Terraform & Terraform Pro Helmets, Override Googles, and Twiceme Digital Safety Helmet Technology

    Sea Otter 2026 – Rudy Project New Terraform & Terraform Pro Helmets, Override Googles, and Twiceme Digital Safety Helmet Technology

    Rudy Project Raises the Bar for MTB Safety and Sustainability with the New Terraform, Terraform Pro, and Override A Complete Off-Road System for Trail, Enduro, and E-MTB Riders; Certified High-Speed Protection, Rotational Impact Technology, Twiceme® Emergency Tracking, More than 60% Recycled Materials, and a Modular High-Performance Goggle Rudy Project, Italian designers of sports performance eyewear…

  • Sea Otter 2026 – HotBars World’s First Heated Bicycle Handlebar

    Sea Otter 2026 – HotBars World’s First Heated Bicycle Handlebar

    HotBars…the world’s first heated bicycle handlebar! The future is here…and it sure is warm.  HotBars are the world’s first heated bicycle handlebars, designed for dedicated riders seeking optimal comfort and control through the coldest, wettest days of winter. HotBars’ unique design features integrated heating elements that conduct heat through the carbon fiber handlebar and radiate…

  • Sea Otter 2026 – CushCore Rotary Tire Tool

    Sea Otter 2026 – CushCore Rotary Tire Tool

    A professional-grade tool that significantly reduces time and effort when installing/removing tires and CushCore tire inserts. CushCore is a company built on solving problems. They noticed a gap in the market for tire and insert installation tools – their Bead Dropper and Bead Bro work great, but professional-grade tire installation tools common in other industries…

  • Outdoor Research Spring 2026 Mountain Bike Collection

    Outdoor Research Spring 2026 Mountain Bike Collection

    Freewheel MTB Long Sleeve Jersey Bike-Specific Fit, Performance, and Durability with Full Coverage Sun Protection – $75 The Freewheel MTB Long Sleeve Jersey (Men’s & Women’s) is built for year-round trail riding, featuring a trim fit and modern materials that deliver the perfect blend of comfort and performance for pedaling uphill or locking in on the…

  • Sea Otter 2026 – PEARL iZUMi Launches PI PRO/BLACK Apparel Lineup

    Sea Otter 2026 – PEARL iZUMi Launches PI PRO/BLACK Apparel Lineup

    PEARL iZUMi Launches PI PRO/BLACK, Its Lightest and Most Advanced Performance System to Date Co-developed alongside PEARL iZUMi athletes, the system is engineered to disappear in motion and deliver on race day PEARL iZUMi, the Colorado-based leader in cycling apparel and footwear, today announced the launch of PI PRO/BLACK, the next evolution in premium, performance-driven…