Author: Brian Mullin

  • SCARPA Fall 2020 and Spring 2021 Product Highlights

    Fall 2020 Products Coming Soon F1 LT New SCARPA F1 LT offers serious downhill chops in a ski boot under 1000 grams At 990 grams and 100 flex, the F1 LT is a ski-touring boot that punches above its weight in power and skiability. Optimized for ambitious traverses, technical ski-mountaineering descents, or long days maximizing powder…

  • New for Fall: 1st ever cycling collection from Feetures performance socks

    America’s #1 running sock just entered the bike lane. Now that you’ve added cycling to your exercise regimen, it’s time to add some new gear to your sock drawer. Feetures brought their patented Custom-Like Fit technology into their new cycling sock to maximize performance while you’re behind the handlebars. With moisture-wicking fabric and a seam-less fit,…

  • BOA Launches New Li2 Dial Platform on Cycling Footwear

    BOA Launches New Li2 Dial Platform To Debut On Cycling Footwear, A Breakthrough In Precision Fit  BOA® Technology announces the new Li2 dial platform, set to debut on cycling footwear, bringing a smaller, more durable, and sustainable dial to market. Li2 offers a sleek, low-profile design and maintains the precise, incremental micro-adjustability BOA is known…

  • Brave — Overnight Breakfast

    Brave — Overnight Breakfast Made from Organic, Plant-Based Ingredients —  Expands Product Line, Releasing a Spin on a Timeless Flavor Combo, Peanut Butter Banana.  That comforting peanut butter craving loved by so many is elevated with sweet bananas, tart strawberries, and toasted pecans — ready when you wake up. Overnight Breakfast brand ​Brave​ is thrilled…

  • GORE Wear Fall and Winter 2020 Cycling Products

    The Shoulder Season is here: New cold-weather GORE Wear Fall and Winter Cycling products to keep you riding all year long What Weather? Somehow we made it September, folks! I’m not sure how we made it here either but we did. And for GORE Wear, the fall and winter is their time to shine. This…

  • Ergon GD1 Evo Factory Grip Review

    Ergon has upgraded its GD1 Series to the GD1 Evo Series Gravity-Grips 2.0. The new “GD” or grip downhill features a super-soft thumb zone that provides improved grip while reducing the forces needed to hold onto the handlebars securely. The inner stop has been trimmed down to make hand repositioning easier, and a chamfered underside provides fingers something to dig into. …

  • The Backmate – Back, Neck & Shoulder Pains Best Friend

    The Backmate is a versatile and effective massage tool that securely fits into doorways. You can get instant relief from back and neck pain, headaches, stress, and muscle soreness with this revolutionary self-massage device. The Backmate sets up in seconds and allows you to massage anywhere on the body, transforming any doorway into a world-class…

  • TranzX Enters North American Market Offering Dropper Posts starting at $99.00

    Long time OEM provider partners with North American distributor, Dialed Distribution, to offer a line of affordable dropper posts direct to consumers. TranzX, one of the largest original equipment manufacturers in the world, has entered the direct to consumer market now offering a line of affordable dropper posts starting as low as $99. For more…

  • Gregory Packs – Fall 2020 Highlights

    Targhee FastTrack Pack Backcountry skiers can now load and unload their skis without removing their pack using Gregory’s FastTrack system; design earns Gregory a Gold ISPO Award. The new Targhee FastTrack (FT) from Gregory features game-changing technology that makes it easier and faster to get skis on and off the pack in the backcountry. Inspired…

  • XERO Shoes Fall 2020 – Oswego, Aptos, and Alpine

    Oswego The XERO Oswego is a minimalistic casual knit sneaker with a grippy rubber sole and a sure-footed tread pattern. The lightweight Oswego is ultra-comfy, and its barefoot-inspired design lets your feet and body feel connected to the world. They have an ultra-wide toe box that allows your toes spread, and your foot relaxes along with…

  • Ibis Cycles New Vegan Bone-In Pork Chops!

    Now Serving Bone-In Pork Chops The Ibis Cycles Cafe is now serving vegan Bone-In Pork Chops. Made from exquisite ballistic nylon, these padded and reinforced cutlets feature a water-resistant zipper. They’re the perfect size to satiate your appetite for trailside treats, a cold beverage, or spare tools. Compatibility Chart The new Bone-In Porkchop is available…

  • First Look – Smith Optics Pathway Sunglasses

    The new Smith Optics Pathway unites performance features with a perfected sunglass frame to tackle tough runs, tacky singletrack trails, and hilly hikes, season after season. Designed to support elite athletes to adrenaline adventure seekers, the full-frame performance eyewear with top-tier ChromaPop™ lenses offers fast and light features in a large coverage, 8 base wrap-style…

  • Wahoo Fitness Launches the KICKR Smart Trainer V5

    Wahoo Launches Its Most Accurate KICKR Yet Fifth-generation smart training improves accuracy, ease of use, and ride feel Wahoo Fitness, the leader in workout apps and connected fitness devices, is excited to reveal the newest KICKR smart trainer. The fifth-generation KICKR improves on the legendary realistic ride feel that Wahoo riders prize, and also offers…

  • Spring 2021 Launches – MSR Guardian Gravity Purifier and Platypus QuickDraw Microfilter System

    M.S.R. launches Guardian Gravity Purifier for Spring 2021 A Fast Virus-Removing, 10-Liter Gravity System For Groups & Adventure Travelers Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand and leader in water treatment science, is excited to announce the launch of the Guardian™ Gravity Purifier for spring 2021. The Guardian™ Gravity Purifier is a…

  • Smith Optics Releases The Mainline MIPS Bike Helmet

    The Smith Optics Mainline is the first DH certified full-face mountain bike helmet they’ve created. The Mainline offers exceptional protection and features complete Koroyd coverage and the MIPS rotational system, with integrated internal air channels and open exhaust ports to maximize breathability and ventilation. It utilizes 21 optimized vents and the AirEvac ventilation system, which allows…

  • Magura Announces the Fabio Wibmer MT5 Limited Edition Brakes

    Fabio Wibmer’s MT5 Limited Edition The YouTube star and Magura athlete now has a signature brake. The new MAGURA MT5 Limited Edition brake by Fabio Wibmer offers everything that mountain bikers need to fine-tune their riding skills. The powerful 4-piston brake calipers provide massive power and outstanding heat resistance – and the ergonomic HC 1-finger…