Category: Events
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Video – Holiday Ride | Chevrolet
During the holidays, we are constantly inundated with car commercials; typically, it’s the bow on the hood or Santa driving through the snow. This Chevrolet commercial is exceptionally well done, with beautiful direction, cinematography, music, and it’s a downright tear-jerker. Sometimes marketing does something exceptional, emotional, purposeful, and highly effective while still providing its…
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Meet Your 2022 Life Time Grand Prix Race Series Athletes
Life Time increases field size from 40 to 60 following influx of diverse and worthy elite off-road athletes in the series’ inaugural year Life Time (NYSE: LTH), owner and producer of more than 30 renowned athletic events across the nation, today announced the 60 athletes who have been selected to compete in the 2022 Life…
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Video – Old Enough to Know Better presented by Wahoo: Episode 1
To live without dreams is to live without joy. We all have dreams, hopes, and goals that spark inside the brain. Like a wax candle, they burn strong and bright initially, reaching and striving for oxygen, but as time goes on, the fire can begin to flicker as the fuel slows down, and other elements…
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Video – Tubular: A Biking Story by WTB
Two pro mountain bikers retire from racing to become high alpine tubers. The common goal: snagging first tubing descents in pristine high alpine lakes. What happens when everything in mountain biking has already been done? Rather than swapping their 29″ bikes for mullets or testing the limits of handlebar widths, sibling teammates Ryan and Becky…
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Red Bull Illume Image Quest 2021
Red Bull Illume Image Quest 2021 – Overall Winner Will Saunders was crowned the winner for an outstanding image of a falling climber. For his breathtaking image of a climber falling from a rock tower in Indian Creek, Utah, USA, Will Saunders has won the Red Bull Illume Image Quest 2021. On Saturday evening local…
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Video – Mike Hopkins “Window Shopping”
Diamondback athlete and content creator Mike Hopkins – “Window Shopping.” Ever have that one thing you’d do anything for? How far would you go to get it? Relive the moment you met your first love, the bicycle. Some things never change. The film is inspired by his childhood love for biking and how it’s…
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Life Time Announces New, National Grand Prix Cycling Race Series for Elite Cyclists in 2022 with $250,000 Prize Purse
Inaugural year to include six iconic, renowned events including Garmin UNBOUND Gravel and Leadville Trail 100 as the Company aims to grow fandom and camaraderie around cycling in the United States Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand with more than 30 athletic events nationwide, today announced the launch of the Life…
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Video – Old Man Mountain’s The Dust Zamboni
To get through the dry summer months and still ride some hero dirt, the obvious answer for the Old Man Mountain team was to build the MTB equivalent of a Zamboni. As we pass into the shoulder season and see the first rain of any substance in six months, our local trail crews are picking…
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Moitié-Moitié – Street skiing in the Swiss Alps with Sarah Hoefflin
Moitié-Moitié, meaning half-and-half, is the name of the traditional Swiss fondue awaiting Sarah after a long journey descending through alleyways, over rooftops and under trains to reach her dinner reservation on time. Taking inspiration from the late J.P. Auclair’s iconic street segment from All.I.Can. by Sherpas Cinema and Imagination by Tom Wallisch, Moitié-Moitié is…
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Video: Markus Eder unveils The Ultimate Run from Zermatt peaks
Italian tackles extreme powder, ice caves, castles, and crevasses in the Alps. Italian freestyle skier Markus Eder is no stranger to breathtaking feats on extreme slopes around the world, with the 2019 Freeride World Tour champion taking The Ultimate Run down from a precarious peak in Zermatt, Switzerland, before finishing his run at the valley…
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Video – Danny MacAskill: Taking To The Skies For Climate Change | Climate Games
Taking To The Skies For Climate Change | Climate Games Fundraiser – How much of the world’s energy comes from sustainable sources? I’m given free rein at a renewable energy factory to show you exactly how much in the best way I can – with some epic tricks! Danny MacAskill YouTube is striving for…
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Video – Rapha Gone Racing: Lachlan Morton Alt Tour
The latest episode in the Rapha Gone Racing series follows EF Education-NIPPO rider Lachlan Morton in his attempt to beat the peloton to Paris and ride the entire route of the Tour in aid of World Bicycle Relief. It’s late October, and Lachlan Morton has just finished the 2020 Giro d’Italia when his team principal…
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Moriah Wilson, Adam Roberge, Rach McBride Win the Inaugural Life Time Big Sugar Gravel Event
Wilson finishes a little over a minute in front of Newsom, Roberge finishes sub-5 hours in the men’s division, and McBride takes home gold in the non-binary division. Bentonville, Ark. (Saturday, October 23, 2021) – The inaugural Life Time Big Sugar Gravel race took place amidst peak fall foliage in Northwest Arkansas this Saturday with…
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Sea Otter 2021 – Walkabout Day 1
During my Walkabout on Day 1 at Sea Otter 2021, I saw some exciting products from FSA, Outbound Lighting, Vvolt, SQlab, and MRP. FSA KFX SIC Integrated Handlebar The FSA KFX SIC (Stable Integrated Cockpit) 1-piece handlebar is the complete race-ready cockpit. By integrating the bar and the stem, FSA has eliminated unnecessary hardware and…
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Sea Otter 2021 – Aenomaly Constructs SwitchGrade Saddle Angle Adjuster
SwitchGrade Makes Climbing Easy A game-changing new bike component that makes climbing easier and descending safer. Change saddle tilt, steepen effective seat angle, and adjust reach on the fly. No tools. The Aenomaly Constructs SwitchGrade is a saddle position control device that allows cyclists to instantly adjust their bicycle saddles into 3 optimized positions for powerful…
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Sea Otter 2021 – Magnetic Pedals from Hustle Bike Labs and J-Pedals
Hustle Bike Labs The Hustle Avery Pedal (formerly ‘REM Pedal’) with REM Tech combines the best of traditional clipless and platform pedals while eliminating the inherent flaws of both. The hybrid design replaces the typical clipless mechanisms, with two incredibly powerful Neodymium magnets, with 128lbs of pull force, attached on the spindle. These connect to the REMplate…
