Month: January 2025

  • Audiodo Collaboration with Fresh ’n Rebel

    Audiodo, a leader in audio personalization technology, and Fresh ‘n Rebel, the Dutch lifestyle brand renowned for its on-trend mobile must-haves, are excited to announce the next phase of their partnership. Building on a successful year and the achievements of their previous collaborations, including the Clam Elite Headphones and Twin Elite Earbuds, the two companies…

  • Introducing the Lava Box BoomBox Portable Campfire, Camp Stove, and Dutch Oven

    The BoomBox: Portable Campfire, Camp Stove & Dutch Oven In One Pre-sale starts at 12 pm MST on  Jan 31, 2025. Only 200 will be sold at the introductory price of $499. You will also receive a gift from LavaBox to say “Thank You” for being an early adopter. Delivery of your Boombox will be…

  • Just launched: The Valentine’s Day Fuel Box!

    Not your average box of chocolates This Fuel Goods box of handcrafted chocolates is made using the world’s finest athletic fuel. Introducing Valentine’s Day Box of Chocolates…but for runners. Why settle for a box of Russel Stovers when you can offer your audience nine pieces of chocolate fueling perfection? This is the perfect box of…

  • Velocio and htSQD Partner for the 2025 Season and Beyond

    Velocio, the leader in performance cycling apparel, is partnering with the esteemed htSQD as their cycling apparel sponsor for the 2025 season. The elite XC and gravel team, composed of four riders with four distinct styles, represents the fastest off-road talent in North America. “Adding the htSQD to the Velocio family came at the perfect…

  • SMITH Celebrates 60 Years with the Relaunch of the Ultralite Sunglass

    SMITH Returns to the Archives with the Relaunch of the Ultralite Sunglass Celebrating 60 years of style and design, SMITH opened its archives to relaunch the iconic Ultralite sunglass. A throwback from 1987, the retro ski goggle-inspired design pairs well with high-top sneakers, a fresh mullet, and a good Beastie Boys track playing on the…

  • LIVSN Designs and Gnara Apparel Announce Release of Ecotrek Overalls for Direct Sale

    LIVSN Designs, an outdoor apparel brand focused on creating products and systems that minimize harm to the planet and people while maximizing function, launches its Ecotrek Overalls for direct sale today. Designed with Gnara Apparel, a fellow outdoor apparel brand built to empower everyone to Answer Nature’s Call® – literally – through products featuring their innovative,…

  • Tifosi 2024 Sunglasses Highlights

    Tifosi Optics offers top-quality optics at affordable prices. Their eyewear features hydrophilic Grilamid TR-90 or Thrive plant-based frames and shatterproof polycarbonate lenses. We tested the new sports-oriented Moab, Stash, and Sanctum. Moab Tifosi Moab is built to tackle the most challenging trails while keeping athletes comfortable and focused on the long road ahead. An impact-resistant, scratch-proof…

  • Wild Rye Rebranding

    more than mountains: introducing the new wild rye We’re thrilled to share our new look with you! Our mountain logo had her moment, but after eight incredible years, it’s time for her to rest. She no longer reflects our brand’s evolution or our community’s boundless strength. And so, we bid her a fond farewell. One…

  • Bridges Consumer Healthcare Announces Acquisition KT Tape

    Bridges Consumer Healthcare Announces Acquisition of Category-Leading Consumer Health Brand KT Tape Bridges Consumer Healthcare (“Bridges” or the “Company”), a consumer healthcare platform made up of nine over-the-counter (“OTC”) and personal care brands, announced the acquisition of KT Tape (“KT”), the leading kinesiology tape brand designed to provide drug-free pain relief and support for muscles,…

  • Swiftwick Merino Wool Socks

    PURSUIT The Swiftwick PURSUIT is constructed with Merino wool, nature’s technical fiber, and upgraded with a reinforced heel and toe to maximize durability. This four-season fiber provides warmth in the winter and cooling in the summer and absorbs moisture without feeling soggy or losing its ability to regulate temperature. The PURSUIT is engineered with fine-gauge…

  • Wolf Tooth Tire Pressure Calculator v2.0 App

    Use the Wolf Tooth Tire Pressure App as a Guide The Bike Tire Pressure Calculator, powered by Wolf Tooth, allows you to find your ideal tire pressure on mobile or desktop. Share details such as wheel size, tire width, rider weight, riding temperature, and more to receive a specific recommendation for tire inflation pressure based on…

  • Skida Releases Cozy Valentine’s Day Collection

        Skida’s new Valentine’s Day collection features a variety of pink and red accessories and a fresh Heart Strings print that will tug at your heartstrings with its charming blend of delicate hearts and dainty blooms. Designed for the coldest parts of winter, the new Heart Strings print is available in the Alpine Hat,…

  • The MTB Lab Best Apparel of 2024

    For ‘The MTB Lab Best Apparel of 2024,’ we choose jerseys from Party Shirt International and Velocio, shorts from Patagonia and Velocio, a jacket from Velocio, bib chamois from Peral iZUMi, insulation from Pearl iZUMi, and finally, socks for Paka. Party Shirt International Stretch-Tech Party Shirts The multifunctional LS Stretch-Tech Party Shirts remain a staple…

  • JAMBAR Named the Official Energy Bar of World-Class Ski Resort Aspen Snowmass

    JAMBAR, the artisan-made, whole-food organic energy bar created by Jennifer Maxwell, inventor of the original PowerBar, is pleased to announce it has entered into a three-year agreement as the official Energy Bar Affiliate Partner of Aspen Snowmass. Founded in 1946, Aspen Snowmass comprises four internationally renowned mountain resorts that host numerous international ski championships. JAMBARs…

  • Spot TiSlide Trail Tool

    Introducing the Spot TiSlide Trail Tool—the ultimate compact solution for tackling any trailside fix. This tool features a titanium sliding T-handle, giving you the versatility of extra leverage when you need it and a compact design when space is tight. Who doesn’t love a gorgeous piece of titanium jewel to add to your tool collection? …

  • ENDURO Bearings Lifetime Products

    Enduro Keeps You Rolling Are you tired of bearings that wear out too quickly? Meet Enduro Lifetime Products—your solution for smoother, longer-lasting performance. And the best part? They all come with a Lifetime Warranty. Most manufacturers avoid bearing warranties after installation, citing issues like frame tolerances, improper installation, or missed maintenance. But Enduro Bearings isn’t…