Category: Apparel/Protection

  • Gnara and Burton Announce Revolutionary Partnership Featuring Gnara’s Patented GoFly Technology

    New limited edition bibs and compatible base layers are available for pre-order for ‘25/’26 ski season Gnara, the women-owned trailblazer in functional outdoor apparel, has teamed up with legendary snowboard brand Burton Snowboards to launch an exclusive limited-edition drop of Burton Reserve Stretch Ski Bib Pants and Midweight Base Layer Bottoms. They feature Gnara’s award-winning…

  • New Sweet Protection 2025 Full-Face Helmets

    New Sweet Protection 2025 Full-Face Platform Released: Innovation, Style, and Impact Performance. Oslo, March 19, 2025 – Sweet Protection, the legendary Norwegian brand, is releasing a completely new range of MTB full-face helmets, which will be ridden by Emil Johansson and Vali Höll in the coming season. With a deep-rooted passion for crafting world-class protective…

  • POC unveils brand-new Cytal road and Cularis mountain bike helmets

    New POC helmets ranked #1 for mountain and road helmets in VA Tech’s independent testing process. STOCKHOLM, Sweden (March 20, 2025) — POC, the Swedish protection brand known for its reputation for safety, innovation, and design, is releasing two brand-new helmets: Cytal, a new road helmet with an integrated wing and unique performance balance, and…

  • Introducing the N45 – Danner’s First Recraftable Breathable Hiker

    Danner’s First Recraftable Breathable Hiker, N45, Leads New Family of Breathable Hikers Available now for Spring/Summer 2025, Danner introduces a brand-new Breathable Hikers family, built for warm-weather adventures wherever the trail may lead.   At the pinnacle of the pack is Danner’s first recraftable, breathable low hiker, the N45, followed by the women-specific Trail Trainer.…

  • Spring Sunnies From VALLON – Corn Skiing, Cycling, Running, Climbing, Hiking and Living

    VALLON has some new frames and colorways to get you psyched about sunnies for spring adventures! We checked out the Heron Glacier, Ventures, and Watchtowers at the OMA Winter 2025 show. Ski, Mountaineering: New colorways in VALLON’s founding frame, Heron Glacier [red, yellow, green] Heron Glacier is the go-to frame of VALLON’s newly announced Trailblazer, Gelje…

  • Curious Creatures Drops New Spring 2025 Apparel

    Curious Creatures, a technical mountain bike apparel brand passionate about exploring the world by bike and creating high-performance, wearable clothing, is launching new apparel and colorways for spring. With the introduction of new styles and expanded offerings, the latest collection continues to provide functional, high-quality apparel that offers something different in the mountain bike space…

  • Fox Racing | New Season, New Speedframe Helmets

    New season. New Speedframe. The best open-face trail helmet—now ranked #1 and #2 in Virginia Tech’s 5-Star helmet rating—just got better. The all-new Fox Racing Speedframe open-face trail helmet franchise launches March 6th, 2025. The brand-new Speedframe RS model equipped with Mips® Integra Split is $279.95, the Speedframe Pro equipped with Mips® Air Node is…

  • Mountain Hardwear Unveils Spring 2025 Collections

    Mountain Hardwear, a leader in high-performance outdoor apparel and gear, is proud to introduce its Spring 2025 collection featuring innovative Broad Spectrum Sun Protection styles and a new Trail Performance Kit designed for adventurers who demand the best in comfort, protection, and performance when outside seeking wilder paths. We saw a few pieces of apparel…

  • A Collaboration Rooted In Community: Smith and Wild Rye

    Rooted in Community: Smith x Wild Rye Announce Limited Edition Women’s Cycling Apparel and Protection Collection  Sun Valley, ID (March 5, 2025) – Born in the mountains and influenced by mountain landscapes, cultures, and communities, Smith and Wild Rye are excited to announce their collaborative roots-inspired collection of women’s technical cycling apparel, complemented by co-branded…

  • Smith Releases the all-new Forefront 3 Helmet

    A Legend Reinvented: Smith Releases the All-New Forefront 3 Helmet Since launching the award-winning design in 2014 and firmly establishing Smith as a market disruptor across the bike industry, the Forefront helmet has been a leading product innovation and fan favorite among professional athletes and MTB enthusiasts since its debut. In continuing to push the…

  • GOREWEAR Launches Spring 2025 Product Range

    Introducing LUPRA 2.0 GOREWEAR is updating its best-selling Endure Jacket alongside its eponymous pants and shorts to feature a PFAS-free GORE-TEX ePE laminate. The result: the new LUPRA range featuring the LUPRA 2.0 GORE-TEX Jacket, LUPRA GORE-TEX Pant, and LUPRA GORE-TEX Shorts. While the previous Endure lineup will be discontinued in favor of the thinner,…

  • Sidi unveils industry-leading technology for 2025

    The versatile collection offers a trifecta of enhanced fit, technology, and modern aesthetics to optimize performance for cyclists MASER, Italy (February 18, 2025) – Sidi, a pioneer in cycling innovation since 1960, is redefining performance footwear with its Spring 2025 lineup. Featuring the all-new Sidi Physis, Ergo 6, and Genius Knit 10, these cutting-edge shoes…

  • Boot Bananas Eco-Travel Deodorizers Review

    Boot Bananas deodorizers keep your outdoor and active gear clean and fresh smelling. Last year, Boot Bananas launched their Eco-Travel Deodorizers. These shoe deodorizers are a sustainable, lightweight, and earth-friendly way to keep well-worn footwear smelling fresh by fighting the funk. The banana-shaped, fragrance-free deodorizers easily slide into any pair of shoes to neutralize odors…

  • Wild Rye Eleanor Chammy Review

    Reviewed/Tested by Kay Levesque To begin with, I love this company! It is women-led, which is vital because my body and needs differ from a man’s. I appreciate that women are behind the scenes addressing my requirements, thinking about what works for me, and trying to help me be my best. I have four pairs…

  • Velocio and htSQD Partner for the 2025 Season and Beyond

    Velocio, the leader in performance cycling apparel, is partnering with the esteemed htSQD as their cycling apparel sponsor for the 2025 season. The elite XC and gravel team, composed of four riders with four distinct styles, represents the fastest off-road talent in North America. “Adding the htSQD to the Velocio family came at the perfect…

  • SMITH Celebrates 60 Years with the Relaunch of the Ultralite Sunglass

    SMITH Returns to the Archives with the Relaunch of the Ultralite Sunglass Celebrating 60 years of style and design, SMITH opened its archives to relaunch the iconic Ultralite sunglass. A throwback from 1987, the retro ski goggle-inspired design pairs well with high-top sneakers, a fresh mullet, and a good Beastie Boys track playing on the…