Category: Apparel/Protection

  • Full-Speed Send in the new Defy Performance Sunglass from SMITH

    On a run, on two wheels, or in the snow, the new Defy sunglass from SMITH offers ample coverage and a crisp view of the terrain wherever adventure takes you. The performance-focused sunglass features a lightweight, rimless design and ChromaPop™ optics for unobstructed, high-contrast vision. Impressions =>We got to check them out at Sea Otter. …

  • 6D Helmets Unveils All-New Alterra Lightweight Full-Face Enduro Helmet

    The revolutionary helmet design combines strength, superior ventilation and patented safety technology 6D Helmets, pioneers in helmet safety technology and design, proudly introduce the all-new Alterra lightweight full-face enduro helmet. Four years in the making and building on their deep roots in motocross and recent success at the Olympics in BMX and the World Cup…

  • Patagonia’s Lightest Nano-Air Ever – The Nano-Air Ultralight

    Patagonia introduces the lightest addition yet to the Nano-Air family: the Nano-Air Ultralight Hoody and Nano-Air Ultralight Pullover, designed for high-output adventures in cool conditions.  The original Nano-Air revolutionized active insulation in 2014, debuting with 60 grams of innovative FullRange® insulation. A few seasons later, the Nano-Air Light followed with 40 grams, enhancing breathability.…

  • G-FORM Unveils the X4 Collection

    G-FORM® Unveils the X4 Collection: Complete MTB Protection, Re-Invented New Line Elevates Everyday Mountain Bike Protection with Re-engineered SmartFlex™ Technology for All Riders, All Terrains.  G-Form®, the innovative technology protection brand, today proudly announced the launch of its all-new X4 Collection—a revolutionary full-body protective gear lineup designed for mountain bikers who demand the best in…

  • Review of Smith Forefront 3 Helmet and Smith Bobcat Sunglasses

    Reviewed/Tested by Kay Levesque I’ve been wearing Wild Rye bike shorts, Smith helmets, ski goggles, and sunglasses for years. All are incredibly high quality, fully functional, and quite stylish. It turns out that Wild Rye’s founder, Cassie Abel, spent time working at Smith. Unsurprisingly, the two companies, already united in a commitment to high-quality technology,…

  • Velocio SS25 Collection: Go the Distance with LUXE

    VELOCIO LUXE | ELEVATED Velocio, the performance cycling apparel brand, is launching the first line of its wholly redesigned SS25 collection. Velocio will kick off the season with the new LUXE collection—apparel designed for the longest rides. Pedal from dawn to dusk with purpose-built cycling equipment that elevates the experience of extended rides. LUXE Bib…

  • Step Into Spring: Check out SockGuy’s Bold New Styles for the Season

    SockGuy’s new 2025 spring designs are engineered to inspire athletes everywhere, from roadies to mountain bikers, runners, hikers, and gym freaks. As usual, we’re keeping it weird and fun! With 29 years as a sock expert, SockGuy has provided athletes, outdoor enthusiasts, and pretty much everyone with a high-performance fit and cool designs for hard-working/hard-playing feet.…

  • Gnara and Burton Announce Revolutionary Partnership Featuring Gnara’s Patented GoFly Technology

    New limited edition bibs and compatible base layers are available for pre-order for ‘25/’26 ski season Gnara, the women-owned trailblazer in functional outdoor apparel, has teamed up with legendary snowboard brand Burton Snowboards to launch an exclusive limited-edition drop of Burton Reserve Stretch Ski Bib Pants and Midweight Base Layer Bottoms. They feature Gnara’s award-winning…

  • New Sweet Protection 2025 Full-Face Helmets

    New Sweet Protection 2025 Full-Face Platform Released: Innovation, Style, and Impact Performance. Oslo, March 19, 2025 – Sweet Protection, the legendary Norwegian brand, is releasing a completely new range of MTB full-face helmets, which will be ridden by Emil Johansson and Vali Höll in the coming season. With a deep-rooted passion for crafting world-class protective…

  • POC unveils brand-new Cytal road and Cularis mountain bike helmets

    New POC helmets ranked #1 for mountain and road helmets in VA Tech’s independent testing process. STOCKHOLM, Sweden (March 20, 2025) — POC, the Swedish protection brand known for its reputation for safety, innovation, and design, is releasing two brand-new helmets: Cytal, a new road helmet with an integrated wing and unique performance balance, and…

  • Introducing the N45 – Danner’s First Recraftable Breathable Hiker

    Danner’s First Recraftable Breathable Hiker, N45, Leads New Family of Breathable Hikers Available now for Spring/Summer 2025, Danner introduces a brand-new Breathable Hikers family, built for warm-weather adventures wherever the trail may lead.   At the pinnacle of the pack is Danner’s first recraftable, breathable low hiker, the N45, followed by the women-specific Trail Trainer.…

  • Spring Sunnies From VALLON – Corn Skiing, Cycling, Running, Climbing, Hiking and Living

    VALLON has some new frames and colorways to get you psyched about sunnies for spring adventures! We checked out the Heron Glacier, Ventures, and Watchtowers at the OMA Winter 2025 show. Ski, Mountaineering: New colorways in VALLON’s founding frame, Heron Glacier [red, yellow, green] Heron Glacier is the go-to frame of VALLON’s newly announced Trailblazer, Gelje…

  • Curious Creatures Drops New Spring 2025 Apparel

    Curious Creatures, a technical mountain bike apparel brand passionate about exploring the world by bike and creating high-performance, wearable clothing, is launching new apparel and colorways for spring. With the introduction of new styles and expanded offerings, the latest collection continues to provide functional, high-quality apparel that offers something different in the mountain bike space…

  • Fox Racing | New Season, New Speedframe Helmets

    New season. New Speedframe. The best open-face trail helmet—now ranked #1 and #2 in Virginia Tech’s 5-Star helmet rating—just got better. The all-new Fox Racing Speedframe open-face trail helmet franchise launches March 6th, 2025. The brand-new Speedframe RS model equipped with Mips® Integra Split is $279.95, the Speedframe Pro equipped with Mips® Air Node is…

  • Mountain Hardwear Unveils Spring 2025 Collections

    Mountain Hardwear, a leader in high-performance outdoor apparel and gear, is proud to introduce its Spring 2025 collection featuring innovative Broad Spectrum Sun Protection styles and a new Trail Performance Kit designed for adventurers who demand the best in comfort, protection, and performance when outside seeking wilder paths. We saw a few pieces of apparel…

  • A Collaboration Rooted In Community: Smith and Wild Rye

    Rooted in Community: Smith x Wild Rye Announce Limited Edition Women’s Cycling Apparel and Protection Collection  Sun Valley, ID (March 5, 2025) – Born in the mountains and influenced by mountain landscapes, cultures, and communities, Smith and Wild Rye are excited to announce their collaborative roots-inspired collection of women’s technical cycling apparel, complemented by co-branded…